The New Marketing, by Ryan Carson

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Information about The New Marketing, by Ryan Carson

Published on July 20, 2009

Author: carsonified

Source: slideshare.net

v

Computer Science Degree Web Developer v Just me in the beginning in April 2004 Now: Eleven lovely people

SOLD

SOLD

50,000+ Subscribers 10,000,000 Page Views

Marketing has changed.

Branding and control Conversation + empowerment

We’re all cynical & disloyal We’re cynical and disloyal.

Honesty + Openness

The Basics

Obsess about conversions.

bit.ly/ab-testing

Google Website Optimizer

The Not-So-Basics

Building Social Capital

3,500,000 monthly visits

Johnson & Johnson

Where to go from here?

Identify your niche.

Figure out what they’re really trying to do.

Create a do-able plan.

Some ideas ... Some ideas ...

Help them be better businessmen.

Help them be better coders.

Help them be better salesmen.

It’s a full-time job.

Flickr Lovin flickr.com/photos/nvaine flickr.com/photos/kalleboo flickr.com/photos/kierkier flickr.com/photos/binkley27

Thanks! ryan@carsonified.com twitter.com/carsonified

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