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The New Freeway of Learning

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Information about The New Freeway of Learning
Business & Mgmt

Published on March 12, 2014

Author: aspoto

Source: slideshare.net

Description

How Training, Communication, and Marketing Will Collide and Be a Gateway of Content
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TheNewFreewayofLearning How Training, Communication, and Marketing Will Collide and Be a Gateway of Content Armand Spoto, Director of Strategic Innovation Lernia Training Solutions www.yorn.com/freewayoflearning

2 Data and metrics of Mobile technology & the Millennial generation Overlapping competencies of silo departments; leveraging each other strengths Challenge: Re-engineer learning, marketing, and communication activities to address the changing landscape

1. Standard texting rates only (worst case US $0.20) 2. We have no access to your phone number 3. Capitalization doesn’t matter, but spaces and spelling do

Definition of a Generation Coincidence of Birth Common tastes Attitudes Experiences Economic Social Sociological Demographic Events that capture the attention and emotions of individuals at a formative stage of their lives 5

http://www.beloit.edu/mindset/previouslists/2013/

http://www.beloit.edu/mindset/previouslists/2013/

http://www.beloit.edu/mindset/previouslists/2013/

1990 The First Gulf War 1997 Death of Princess Diana 1992 Hurricane Andrew Rodney King beating and Los Angeles Riots 1998 Lewinsky scandal Y2K bug 1993 Waco Siege Elián González controversy 1999 Columbine High School massacre 1994 Death of Kurt Cobain End of Apartheid in South Africa 2000 U.S. Presidential Election Gore Vs. Bush California energy crisis 1995 Oklahoma City Bombing O.J. Simpson murder case 2001 Dot-com bubble 9/11 Terrorist Attacks Experiences

Collective Personality Values Optimism Civic Duty Confidence Achievement Sociability Morality Street Smarts Diversity 10

How do “Millennials” learn? Electronic, Simultaneous, and Quick Personal/Interactive Manner High-game playing habits

Facilitator Centric Structured Scheduled Formal Active Instructor/ Passive Learner Push Pull Learner Centric Social Mobile Support Tools Self-Service Libraries/Knowledgebase Collaborative

Veterans Boomers GenX Millenials Rote-Memorization Classroom Lecture Workshops Study (extensive) Course-based learning Books & Manuals PowerPoint Hands on Exploration Learning Thru Play Kits Role playing (games) Learning is Fun Media centric eLearning Social Learning Web 2.0, Wikis, Blogs, Pod Casts Software, CDs, Video Source: http://www.flickr.com/photos/herzogbr/2572511445/ Mobile Infographics

Crowd-sourced Product Development Labs Mobile phones/Tablets replace laptops/desktops Virtual Keyboards BYOD Virtual Collaboration Google Docs (Engineering, Architectural Design) Talent measured by Social Metrics Peer Ranking to add company value Soft-Skill Badges Dynamic LMS that push learning Source: The Future of Work A PSFK Labs Report

What’s the Solution? Audience Participation

Background All 4400 independently-owned hardware stores and operated by local entrepreneurs. Problem Geographically dispersed expertise Specialized products and product knowledge across a huge inventory Common roles and common needs, but without any means to capture knowledge Constant change, new info; sometimes daily Independent owners

Solution: Social Learning approach Social profiles and discussion boards to let users support each others and find experts and expertise on various subjects 500% ROI in under 6 months Weekly and daily use of the system Documentation of common issues at marginal cost Documentation of specialized knowledge at marginal cost Culture of sharing

Background For more than 25 years, Scottrade has been a leader in the stock brokerage industry. Problem Huge growth mode, 200+ branches in under two years Needed to capture knowledge of competitors that was shared by clients Need to capture & share best practices in a state of constant flux Standard training & communication wouldn’t work

Just to make it more interesting… This organization doesn’t have the resources to perform a deep-dive analysis on all of these competitors - either initially or on an on-going basis.

Solution: Deployed a wiki to enable the sales team to share their knowledge from head-to-head experiences with each competitor and from clients who dish Weekly and daily use of the system Documentation of common issues at marginal cost Documentation of specialized knowledge at marginal cost Faster distribution of key information

Scenario A If the organization learns from its clients or employees, is that learning any less valuable than what the organization pushes from the top down? Scenario B If the leadership and experts tell you what to teach, then the learning clearly owned by L&D. If the employees or clients share with each other or the leadership, is it still owned by L&D?

Veterans Boomers GenX Millenials Rote-Memorization Classroom Lecture Workshops Study (extensive) Course-based learning Books & Manuals PowerPoint Hands on Exploration Learning Thru Play Kits Role playing (games) Learning is Fun Media centric eLearning Social Learning Web 2.0, Wikis, Blogs, Pod Casts Software, CDs, Video Source: http://www.flickr.com/photos/herzogbr/2572511445/ Mobile Infographics

Where are we going? The Case for Convergence

Cast off old ways of thinking that limit us Re-imagine our role as trainers We’re in the business of knowledge management

Media Convergence Comcast Sports Net Hired print reporters Purchased specialized blogs site Radio reports covering stores w/ cameras Metrocorp (Magazine) Purchased PR firm Source: Philadelphia Business Journal, Jan11-17 2013, Vol 31, #48

Training Analyze Design Develop Implement Evaluate

Training Marketing Analyze Design Develop Implement Evaluate Campaign Initiation Campaign Design Content Creation Delivery Analysis & Feedback

Training Marketing Communication/PR Analyze Design Develop Implement Evaluate Campaign Initiation Campaign Design Content Creation Delivery Analysis & Feedback Strategic Plan Key Messages/ Positioning Draft Materials Execute Campaign Track Response

So what’s the same? Processes Goals Delivery Mediums So what’s different? Audience Budget ROI

Provide more holistic solutions Combine strengths to maximize the best of each discipline Explore new processes/structures Maximize reusable content Training Mktg Comm./ PR

Strengths of a Marketing Dept Focused on Customer Create meaningful messages through words, ideas, images and ensure they are delivered consistently Partner with other vendors Understand ROI and can measure concrete goals and objectives Deploy tactical ideas across various mediums to communicate messages effectively Effect behavior to purchase a product/service

Strengths of a Communications Dept Share both intended information and meaning of information to intended audience Gauge factors as mood, audience education, and context for proper message framing Determine correct channels by suited for particular message and audience Adapt messages to individuals accordingly

Chief Content Officer Librarian Source Documentation LMS Admin Social Learning Admin Analysis Audience Analysis Market Research Feedback/ Analytics Production Design/ Development Web/Mobile Developers Deployment/ Facilitators Trainers Sales

Get ahead of the curve Start small “Think different” Get synergies flowing between groups Start collaboration groups Job shadows/swaps

Questions? 38

Thank You www.yorn.com/freewayoflearning Armand.Spoto@lernia-ts.com 39

When Generations Collide (Lancaster & Stillman) Generations at Work (Zemke, Raines, Filipczak) Rocking the Ages (Smith & Clurman) Bridging the Boomer Xer Gap (Karp, Fuller & Sirias) Agequake (Paul Wallace) Bridging the Generation Gap (Gravett & Throckmorton)

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