Published on March 7, 2014
The New Era of Smart Randolph Moorer February 26, 2014
A new era is transforming the way we do business Big data, social, mobile and cloud e-business Client– server PC Back office 1960 © 2013 IBM Corporation 1980 1990 We are here 2
Evidence of this shift is everywhere Segmented demographics Isolated transactions Limited touchpoints Rigid infrastructure © 2013 IBM Corporation Individual insights Personalized engagement Mobile interaction anywhere Cloud-powered transformation 3
Transformative forces are fundamentally rewiring the way society works Billions of mobile devices Ubiquity of social networks Elastic cloud infrastructure © 2013 IBM Corporation Massive amounts of big data 4
Where is your opportunity? Treat customers, citizens and employees as individuals Extend interactions to practically anyone, anytime, anywhere Use the cloud to drive strategic change Capitalize on big data for knowledge and action © 2013 IBM Corporation 5
© 2013 IBM Corporation 6
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