The Music Industry Business Model

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Information about The Music Industry Business Model

Published on August 2, 2007

Author: gangofour



Two slide description of the music industry. The slides reflect the shift away from the 'traditional' business model where sales and marketing strategies were driven by record labels, to today's digital environment where artists have a variety of channels for self-promotion.

Pre-internet Model Promotions radio print video retail Touring Merch Record Label Artist Distributor retail retail retail retail retail pr

Present Model (2007) Digital Distribution Promotions Internet radio Artist Blogging YouTube Social Networks Touring Retail Online Merch Snocap MySpace iTunes Podcasts

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