The Most Important Rule of Branding

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Information about The Most Important Rule of Branding
Marketing

Published on February 19, 2014

Author: SMEDigital

Source: slideshare.net

Description

Maybe you think a having a strong brand is enough – but it’s not. Not only do you have to understand what your brand really is (not just what you want it to be), you have to figure out what your brand, and only your brand, delivers to the marketplace. Without that secure base? Your brand is the walking dead.

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