The Monetary Value of Good Questionnaire Design

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Information about The Monetary Value of Good Questionnaire Design
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Published on March 7, 2013

Author: FlorianODC

Source: slideshare.net

FLORIAN TRESS | ODC SERVICES

WHAT DO WE MEAN WITHGOOD QUESTIONNAIRE DESIGN 2

PRINCIPLES OF SURVEYTAINMENT COMPARABILITY BETTER ENHANCED OF RESULTS DATA SURVEY QUALITY EXPERIENCE + BETTER DATA QUALITY + ENHANCED SURVEY EXPERIENCE COMPARABILITY = SURVEYTAINMENT OF RESULTS 3

TECHNIQUES OF SURVEYTAINMENT 4

ASSESSING THE MONETARY VALUEHOW MUCH DO WE STILLARE CLIENTS NEED MONETARYWILLING TO INCENTIVES ASPAY FOR IT? BETTER ENHANCED A MOTIVATOR? DATA SURVEY QUALITY EXPERIENCE COMPARABILITY OF RESULTS 5

satisfaction = f (incentive, appeal of survey)INCENTIVE INCENTIVE THRESHOLD OF PARTICIPATION APPEAL OF SURVEYAPPEAL OF SURVEY 6

HOW CAN WE ASSESS THESECRET FORMULA 7

STUDY #1 STUDY #21,0 1,0 1,33 QUESTIONNAIRE 1,43 1,43 1,54 DESIGN SECRET FORMULA MONETARY VALUE 40 ct. per interview5,0 5,0 STANDARD SURVEYTAINMENT STANDARD SURVEYTAINMENT (n = 503) (n = 501) (n = 194) (n = 196) 8

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… BECAUSE IN OUR PANEL THE INCENTIVE DEPENDS ON THE LOI SURVEY-1,0 STANDARD TAINMENT LENGTH OF INTERVIEW 14 min 16 min CORRESPONDING INCENTIVE < BUT PERCEIVED LENGTH5,0 1,6 1,5 STANDARD SURVEYTAINMENT 11

satisfaction = f (incentive, appeal of survey, length of interview) THRESHOLD OF PARTICIPATION INCENTIVE INCENTIVE APPEAL OF SURVEY APPEAL OF SURVEY 12

STUDY #3: THE SENSELESS TASK LOI 5 min LOI 7,5 min LOI 10 min10 BP (1,00 €) 5 BP (0,50 €)n = 600; Completion Rate < 50% 13

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