Published on March 13, 2014
The Media's Role in the Innovation Ecosystem* Lauren Landry, Associate Editor at BostInno
What's a 'BostInno?' BostInno is a Boston-based digital media and events company reinventing local news through a community- driven platform — one full of smart, edgy content catered to the Innovation Class.
What Changed? Well…
Pitching the Press The Reverse 5 Ws • Who are you pitching? • What are you pitching? • When are you pitching it? • Where are you pitching to? • Why are you pitching?
But, Why Press? Because, you can … • More effectively reach your target audience. • Build the buzz necessary to attract early adopters. • Solidify your street cred. • Share the story you want to tell. Just … • Go beyond the press release. • Shy away from the buzzwords.
Digital Media's Future What can we expect? • Smarter content marketing. • Increased focus on social media. • An engaged community. • More niche sites.
Any Questions? Twitter: @laurlandry Email: Lauren@BostInno.com
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