The Measurement Protocol - Canberra Web Analytics Wednesday

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Information about The Measurement Protocol - Canberra Web Analytics Wednesday

Published on February 21, 2014

Author: bgrady4



The Measurement Protocol in Google Analytics enables you to add all kinds of tracking using sensors and monitors. To

Going to the Toilet in Web Analytics (The Measurement Protocol) Ben Grady Web Analytics Wednesday – Canberra

Traditional Uses • Insights – Customer demographics – Keywords searched – Social activity • Page Quality • Trending

Alternative Uses • Manual QR Codes – Tasks completed like changing window displays – In store purchases to online refills – Offline “present this flyer” redemptions.

Store uses • Automated – Measuring shop entry/exit points – Hours of activity – Measuring shop migrations – Shop temperature – Air quality. – Till transaction rates – Delivery Times

Office Uses • • • • • • First one in and last one out hours. Detection of out of hour usage. Temperature rates Trends of breaks Power usage per day Delivery rates

Software Usage • • • • Trends of daily usage Areas of usage Depth of usage Value to business – Actions – Times – Costs

Software Usage • • • • Trends of daily usage Areas of usage Depth of usage Value to business – Actions – Times – Costs

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