Published on March 7, 2014
Report: The Craft Beer Phenomenon Category: Food and Beverage Insert Image Height - 3.60 Width – 4.98 www.researchonglobalmarkets.com
Report: The Craft Beer Phenomenon Report Insights • Craft beers are part of a much wider societal trend towards authenticity and localism and away from processed foods, which is manifested in the growth of artisan cheeses, handmade chocolates, home baking and farmers markets • By definition craft tends to form a relatively small part of most global brewers business but it is extremely profitable • Currently craft beers are undergoing an unprecedented period of growth • The category has prospered during the economic downturn as consumers seek better quality products www.researchonglobalmarkets.com
Report: The Craft Beer Phenomenon Report Insights (Continued) • The four main drivers behind the growth of craft beers are: Quality Heritage Differentiation An anti-corporatist stance www.researchonglobalmarkets.com
Report: The Craft Beer Phenomenon Report Coverage • Data includes volumes from 2008 to 2013 • Data and analysis of the performance of brands in the wider craft beer category • Craft beer strategies of the five leading global brewing groups are profiled www.researchonglobalmarkets.com
Report: The Craft Beer Phenomenon Table of Contents • • • • • Executive Summary Market Survey Company Survey Global Brewers and Craft Beer Methodology and Product Definitions www.researchonglobalmarkets.com
Report: The Craft Beer Phenomenon Report Details • • • • • • • • • Publish date: 4th Oct, 2013 Number of slides: 58 Geographic coverage: Global Available format: PDF, CD, Hardcopy Price for Single User License: USD 4,860 Price for Site License: USD 4,860 Price for Global User License: USD 4,860 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com
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