The market for craft beer is currently undergoing an unprecedented period of growth

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Information about The market for craft beer is currently undergoing an unprecedented...
Business & Mgmt

Published on March 7, 2014

Author: researchonglobalmarkets

Source: slideshare.net

Description

For the complete report ,visit us at: http://bit.ly/the-craft-beer

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Abstract:
The Craft Beer Phenomenon
Product Synopsis
This report provides an overview of the market for craft beer and the drivers behind the growth in the category .
Introduction and Landscape
Why was the report written?
Despite all of the hype surrounding the success of craft beer, there is a lack of consensus as to what craft beer actually is.
What is the current market landscape and what is changing?
Currently craft beers are undergoing an unprecedented period of growth. The category has prospered during the economic downturn as consumers seek better quality products - more bang for their buck.
What are the key drivers behind recent market changes?
The four main drivers behind the growth of craft beers are quality; heritage; differentiation; and an anti-corporatist stance.
What makes this report unique and essential to read?
This report uses a wider definition of craft beer that encompasses speciality beers and brands produced by larger brewers and builds upon Canadeans granular data researched by on-the-ground analysts.
Key Features and Benefits
This report provides readers with an excellent way of gaining an understanding of the dynamics and structure of the wider craft beer category worldwide. Data includes volumes from 2008 to 2012 plus provisional data for 2013.

Table of Contents:
Executive Summary
Defining Craft Beer
History of the Craft beer revolution
Drivers behind the growth of Craft beer
Major Brewers Responses
Section 2: Market Survey
Market Survey
Australia
Brazil
Mexico
Russia
Ukraine
Canada
USA
Austria
Belgium
Denmark
France
Germany
Italy
Netherlands
Spain
Sweden
Switzerland
United Kingdom

Report: The Craft Beer Phenomenon Category: Food and Beverage Insert Image Height - 3.60 Width – 4.98 www.researchonglobalmarkets.com

Report: The Craft Beer Phenomenon Report Insights • Craft beers are part of a much wider societal trend towards authenticity and localism and away from processed foods, which is manifested in the growth of artisan cheeses, handmade chocolates, home baking and farmers markets • By definition craft tends to form a relatively small part of most global brewers business but it is extremely profitable • Currently craft beers are undergoing an unprecedented period of growth • The category has prospered during the economic downturn as consumers seek better quality products www.researchonglobalmarkets.com

Report: The Craft Beer Phenomenon Report Insights (Continued) • The four main drivers behind the growth of craft beers are:  Quality  Heritage  Differentiation  An anti-corporatist stance www.researchonglobalmarkets.com

Report: The Craft Beer Phenomenon Report Coverage • Data includes volumes from 2008 to 2013 • Data and analysis of the performance of brands in the wider craft beer category • Craft beer strategies of the five leading global brewing groups are profiled www.researchonglobalmarkets.com

Report: The Craft Beer Phenomenon Table of Contents • • • • • Executive Summary Market Survey Company Survey Global Brewers and Craft Beer Methodology and Product Definitions www.researchonglobalmarkets.com

Report: The Craft Beer Phenomenon Report Details • • • • • • • • • Publish date: 4th Oct, 2013 Number of slides: 58 Geographic coverage: Global Available format: PDF, CD, Hardcopy Price for Single User License: USD 4,860 Price for Site License: USD 4,860 Price for Global User License: USD 4,860 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com

Interested in this report? To view more details regarding this premium market research report, Please click here For further information, get in touch with us: E-mail: support@researchonglobalmarkets.com Call: US: +1 866 325 7446 UK: +44 203 514 2363 Others: +91 22 4098 7600 About Us Research on Global Markets is a leading source for market research on various sectors globally offering premium research content from worldwide publishers of market research reports Industry Segments Automotive & Transport Consumer goods Agriculture Food and Beverage Energy and Utilities Public Sector Manufacturing & Construction Healthcare Media & Entertainment IT, Telecom & Electronics Services Others www.researchonglobalmarkets.com

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