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The many facets of content strategy

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Information about The many facets of content strategy
Technology

Published on February 27, 2014

Author: Scriptorium

Source: slideshare.net

Description

Presents a proposed hierarchy of content needs, based on Maslow's hierarchy. Discusses the need for integrated content strategy across marketing, technical, and other content groups in an organization. Explains the business challenges of holistic content strategy. Presented by Sarah O'Keefe at the Intelligent Content Conference 2014.
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