The Long Wow

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Information about The Long Wow
Design

Published on April 17, 2008

Author: brandonschauer

Source: slideshare.net

Description

This presentation lays out an experience-centric approach to fostering and creating loyalty by systematically impressing your customers again and again. The Long Wow challenges creators of customer experiences to plan across channels, time, and disciplines to identify a progression of seduceable moments.

The Long Wow Brandon Schauer | brandon@adaptivepath.com

Things we will talk about • the story of a long wow • why it matters • making it possible

Things we won’t talk about • the long now • the long tail • or anything about Web 2.0 sparkle magic

A short story about two devices...

tracks distance, time, and pace and tracks calorie burn and keeps a 7-day history

DAY DAY 1 2

DAY DAY DAY 3 4 5

DAY DAY DAY 6 7 8

tracks distance, time, and pace and tracks calorie burn and keeps a multi-day history

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