The IT Buyer's Path to Purchase

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Information about The IT Buyer's Path to Purchase
Marketing

Published on February 28, 2014

Author: SpiceWired

Source: slideshare.net

Description

How do you become an IT buyer’s top choice for tech gear? With so many choices in front of IT pros, how do you stand out from the rest? Spiceworks not only gives the opportunity to reach 5 million IT pros, we’ve got a top-notch team ready to connect you with them. We can help you create smart media strategies to win the minds (and wallets) of IT buyers!

The IT Buyer's Path to Purchase s Grab your audience at every stage of the journey #SpicySmarts

Create ads IT Buyers LOVE! Made Ya Look! Webinar (Dec. 2013) Always •  •  •  •  Be personal Drive engagement Solve problems, inspire Brand for consistent feeling Avoid •  Buzzwords •  Marketing jargon •  Stuffy corporate imagery •  Too much copy •  Hyperbole #SpicySmarts

Path to Purchase IT Decisions Maker’s (ITDM) buying process Awareness Scoping Planning Selecting Implementing #SpicySmarts

Awareness Identifying the Problem Green Guy Patrick Rapid 7 (Security) #SpicySmarts

Awareness Identifying the Problem Green Guy Patrick Rapid 7 (Security) #SpicySmarts

Results Rapid 7’s awareness campaign rocked! 3x Ad Clicks 2.2x Ad Clicks IT IT IT IT IT IT IT IT IT IT IT IT +170% Brand Mentions #SpicySmarts

Scoping Researching the Solution 54K Monthly Views #SpicySmarts

Scoping (cont’d) Researching the Solution Live Stream Show 70% turn to videos for research #SpicySmarts

Planning Making the Vendor Short List #SpicySmarts

Planning (cont’d) Nurturing the relationship #SpicySmarts

Planning (cont’d) Nurturing the relationship #SpicySmarts

Selecting Validation & Decision #SpicySmarts

Selecting Validation & Decision #SpicySmarts

Selecting Validation & Decision 6.58 hours #SpicySmarts

Selecting Validation and Decision IT Fixer IT Fixer IT Decision Maker & Green Guy on the SAME page with the product… #SpicySmarts

Selecting Validation and Decision … but now you gotta convince Mr. Money Bags #SpicySmarts

Selecting Validation and Decision 176 cases generated #SpicySmarts

Path to Purchase IT Decisions Maker’s (ITDM) buying process Awareness Scoping Planning Selecting Implementing #SpicySmarts

Implementing Purchase and Installation 110K Companies 290K UPS devices managed $140M Value of UPS being managed

Integrated Campaigns Walking side by side on IT buyer’s path to purchase Awareness Scoping Planning Selecting Implementing #SpicySmarts

The IT Buyer's Path to Purchase s Grab your audience at every stage of the journey #SpicySmarts

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