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The IPA Adaptahon: Agencies need to adapt by partnering with the best innovative tech companies

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Information about The IPA Adaptahon: Agencies need to adapt by partnering with the best...
Marketing

Published on February 5, 2014

Author: alexdunsdon

Source: slideshare.net

Description

THE IPA ADAPTATHON. The Bakery ran an adapt lab for the IPA. This was the contention. The economics of supply and demand (theres a surplus of great tech companies) plus open innovation (the fact that no-one can have the best talent in their building) plus Client demand means Agencies will need to sell existing technology instead of always building from scratch
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AGENCIES WILL SURVIVE AND THRIVE BY PARTNERING WITH the BEST EXISTING TECHNOLOGY RATHER THAN TRYING TO BUILD IT THEMSELVES

A WORLD OF PARTNERSHIP WHERE EVERYONE DOES WHAT THEY ARE BEST AT TECH COMPANIES BUILD TECHNOLOGY AGENCIES GET IT TO MARKET

WE WORK WITH AGENCIES TO HELP THEM AND THEIR CLIENTS GET INNOVATIVE TECH COMPANIES‟ PRODUCTS TO MARKET

Imagine a virtual assistant as good as a human

Imagine an antidote to banner blindness

Imagine helping your plumbers to CONVERT CUSTOMERS

Imagine SIDESTEPPING SALESMEN TO convert at point of sale

Imagine gifting your mates a round when you can‟t be there

Imagine HELPING MUMS TO UNDERSTAND new born baby‟s emotion

How we do it Service Product Accelerator: 8 weeks > trial market Marketplace: Match existing tech to brand issues

TECH TO TRIAL MARKET Accelerator

ADAPTING: OUR BELIEF ON HOW AGENCIES CAN SURVIVE AND THRIVE

Agencies will survive and thrive by partnering with the best existing technology rather than trying to build it themselves

CLEARLY the current model SUCKS

THE MACRO SHIFTS MAKE “same old” LESS viable Society: Abundant Information Technology: Software eating the world Talent: The rise of open innovation

THE AGENCY‟S ADPATED ROLE fROM TO COMMS PRODUCTS AND SERVICES HUMANS SOFTWARE BUILDING TECHNOLOGY SELLING EXISTING TECHNOLOGY TIME BASED MODELS “LICENSING PLUS” MODELS

building bespoke is a barrier for agencies doing stuff BUILDING BESPOKE HIGH RISK, HIGH COST REPURPOSING EXISTING LOW COST / LOW RISK Nb £50k is suggested budget to set aside

Especially with the glut of supply

A NEW MODEL

IMAGINE A WORLD WHERE EVERY BRIEF WITH A “PRODUCT AND SERVICE” RESPONSE Communications Existing products and services

IMAGINE THE UPSIDES FOR THE AGENCIES More upstream through access to problems you aren‟t considered for Less „cognitive wastage‟ New revenue streams – more services Possibility on being „cut in‟ on the licensing

AGENCIES WILL SURVIVE AND THRIVE BY PARTNERING WITH the BEST EXISTING TECHNOLOGY RATHER THAN TRYING TO BUILD IT THEMSELVES

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