The Information Mapping Memory Test

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Information about The Information Mapping Memory Test
Business & Mgmt

Published on July 9, 2013

Author: geriduncombe



Chunking your content is good strategy anytime, but it's especially important when you're writing for the web. Research has shown that reading online is much easier when information is presented in small, digestible chunks. Information Mapping's Chunking principle is simple and effective. It's too bad so many writers ignore it and create screen after screen of dense, featureless "walls of words." They're building barriers that discourage visitors to their sites. Applying the Chunking principle helps you work with the way your readers' minds work. It's an important step towards developing successful web content.

HOW MANY WORDS CAN YOU REMEMBER? © 2013 Information Mapping Inc. All Rights Reserved. Leave the next slide on the screen for 20 seconds. • Try to remember as many words as you can. • Don’t write them down until after the slide is gone. (That would be cheating.)

field hockey brake gasket tomato baseball alternator rugby apple peach pedal lacrosse corn clutch eggplant engine soccer carrot basketball starter strawberry tennis © 2013 Information Mapping Inc. All Rights Reserved.

NOW WRITE DOWN AS MANY WORDS AS YOU CAN REMEMBER © 2013 Information Mapping Inc. All Rights Reserved. How many words did you remember?

Cognitive psychologist George Miller proved this in his famous research paper, “The Magical Number 7 plus or minus 2”. THE MAJORITY OF PEOPLE REMEMBER 7 WORDS, PLUS OR MINUS 2

THIS IS THE FIRST PRINCIPLE OF THE INFORMATION MAPPING® METHOD: THE CHUNKING PRINCIPLE It tells us to group information into small, manageable units. • Use 7 plus or minus 2 items per chunk. • For complex information, limit chunks to 5 plus or minus 2 items. • The Chunking principle is especially important when you write for the web. Here’s a link to the time test that shows you how the Information Mapping® Method makes it much quicker and easier to find the information you need. NOW THAT YOU’VE SEEN HOW THE CHUNKING PRINCIPLE WORKS, TAKE THE INFORMATION MAPPING TIME TEST

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