The Influence Of Social Media In Contemporay Marketing

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Information about The Influence Of Social Media In Contemporay Marketing
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Published on November 23, 2009

Author: cristiannistor

Source: slideshare.net

Description

Social Media is the democratization of news and information;
It represents all of the channels that "we the
people" use to read, write, create, and share information with each other, including blogs, tagging, wikis, socialized networks, RSS, communities, podcasts, vlogs, etc.;
It's more about a classification of media, rather than trying to capitalize on trends

A Comprehensive Overview of The influence of S ocial Media in contemporary Marketing

 

The first place where people will seek information about you is:

You a re Media

What is Social Media? Social Media is the democratization of news and information ; • It represents all of the channels that "we the people" use to read , write , create , and share information with each other, including blogs , tagging , wikis , socialized networks , RSS , communities , podcasts , vlogs , etc. ; • It's more about a classification of media , rather than trying to capitalize on trends .

Social Media is the democratization of news and information ;

• It represents all of the channels that "we the

people" use to read , write , create , and share information with each other, including blogs , tagging , wikis , socialized networks , RSS , communities , podcasts , vlogs , etc. ;

• It's more about a classification of media , rather than trying to capitalize on trends .

The World of Traditional Media Scarcity Mentality Hierarchy/ Chain Function vs. Design Tell Institutional Control Contrived Time-Delayed Print, TV, Radio, Person Concentration Brand Loyalty Communication Impresses Buying / Selling Controlled Information Corporations Know Transaction *Finis* The World of Social Media Abundant Mentality Web/ Cycle Purpose at Hand T alk Consumer Control Open and Honest Real-Time Traditional + Web + Cell Fragmented Attention Self Satisfaction Communication Engages Matching Open Information Consumers Own Lovin’ It, ‘n’ Livin’ It Etc… New Media

The World of Traditional Media

Scarcity Mentality

Hierarchy/ Chain

Function vs. Design

Tell

Institutional Control

Contrived

Time-Delayed

Print, TV, Radio, Person

Concentration

Brand Loyalty

Communication Impresses

Buying / Selling

Controlled Information

Corporations Know

Transaction

*Finis*

The World of Social Media

Abundant Mentality

Web/ Cycle

Purpose at Hand

T alk

Consumer Control

Open and Honest

Real-Time

Traditional + Web + Cell

Fragmented Attention

Self Satisfaction

Communication Engages

Matching

Open Information

Consumers Own

Lovin’ It, ‘n’ Livin’ It

Etc…

The influence “ the adaptation and adoption of commercial marketing activities, institutions and processes as a means to induce behavioral change in a targeted audience on a temporary or permanent basis to achieve a social goal ”

“ the adaptation and adoption of commercial marketing activities, institutions and processes as a means to induce behavioral change in a targeted audience on a temporary or permanent basis to achieve a social goal ”

Induce a social leadership approach which involves the deliberate use of influence and persuasion to move a target market towards a specific course of action

a social leadership approach which involves the deliberate use of influence and persuasion to move a target market towards a specific course of action

Targeted audience Use of the customer orientation by targeting social marketing activity on specific, identifiable and reachable market segments within a broader community population

Use of the customer orientation by targeting social marketing activity on specific, identifiable and reachable market segments within a broader community population

Social goal the objective of the campaign to change or maintain society in accordance with the long term objectives of the campaign’s organizers .

the objective of the campaign to change or maintain society in accordance with the long term objectives of the campaign’s organizers .

Behavior Change process of altering, maintaining or encouraging the cessation of a specific activity undertaken by the targeted audience .

process of altering, maintaining or encouraging the cessation of a specific activity undertaken by the targeted audience .

Behavior Change Behavioral change is achieved through the creation, communication, delivery and exchange of a competitive social marketing offer that induces voluntary change in the targeted audience , and which results in benefit to the social change campaign’s recipients, partners and the broader society at large

Behavioral change is achieved through the creation, communication, delivery and exchange of a competitive social marketing offer that induces voluntary change in the targeted audience , and which results in benefit to the social change campaign’s recipients, partners and the broader society at large

Key to Succes in Social Media An open , transparent comunications approach ; Listening and learning before acting ; Internal resources dedicated to Social Media ; Active engagement in the online conversation ; Risk mitigation plan ; Succes analysis metrics .

An open , transparent comunications approach ;

Listening and learning before acting ;

Internal resources dedicated to Social Media ;

Active engagement in the online conversation ;

Risk mitigation plan ;

Succes analysis metrics .

Thank you! George-Cristian Nistor Phd. Student, MARKETING, FEAA Email: cristian.nistor@feaa.uaic.ro Blog: www.cristiannistor.ro Twitter: @cristiannistor. LinkedIn: http://www.linkedin.com/pub/cristian-nistor/b/41/504

George-Cristian Nistor

Phd. Student, MARKETING, FEAA

Email: cristian.nistor@feaa.uaic.ro

Blog: www.cristiannistor.ro

Twitter: @cristiannistor.

LinkedIn: http://www.linkedin.com/pub/cristian-nistor/b/41/504

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