The Impact Of Web 2.0 On Financial Services

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Information about The Impact Of Web 2.0 On Financial Services

Published on February 27, 2008

Author: zumio

Source: slideshare.net

Description

Presentation delivered to delegates of the Investor Weekly Branding conference in Sydney, 27 Feb 2008. Presentation notes available for download at http://zum.io/2008/02/27/investor-weekly-presentation/

The Impact of Web 2.0 on Financial Services Beyond Facebook, YouTube and blogs

1 is Web 2.0? What

2Opportunity and risk

3 of engagement Rules

4Peer-to-peer financial services

1 is Web 2.0? What

Conversation

Social media building blocks presence sharing relationships identity conversations trust groups

Social media building blocks p s r = c id t g

p s r id c t g

p s r id c t g

p s r id c t g

p s r id c t g

p s r id c t g

p s r id c t g

p s r id c t g

p s r id c t g

p s r id c t g

2Opportunity and risk

The power of “someone like me”

Control Message Conversation In uence

?

Advertising isn’t the most effective

Popularity Head Long tail Products

3 of engagement Rules

You Rock!

Build your fan base by helping them...

You Suck!

MySpace Facebook Flickr

Follow the conversation...

4Peer-to-peer financial services

Questions & discussion This presentation and associated notes are available at: http://zum.io/2008/02/27/investor-weekly-presentation

This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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