The Future of Work

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Information about The Future of Work
Business & Mgmt

Published on May 8, 2009

Author: JeroenSpierings

Source: slideshare.net

Description

How to market and sell complex technology driven proposition. The road form strategy to result to win the heard of your customers

 

 

 

Mass-individualisation

Contrasts 90% of all work is drudge work Working with the same old gang Well defined organizational borders Products last for years Technology helps link parts of the organization We are proud of being close to our customer We sell rigorously engineered "great product" Procedure centric Passive: performs tasks as requested "Silos & Stovepipes" Product or Service It works I'm glad I bought it Satisfied customer Agrees with your wallet You get what you pay for Microprocessors do most drudge work Constantly expanding one's network of teammates Shifting organizational alliances Products last for weeks The network is the organization We are proudly "at one" with our customer We sell information-enabled "awesome experiences" Client centric Active: creates WOW projects as inspired One seamless enterprise Experience It leaves an indelible memory I want more! Member of the Club Agrees with your psyche You are surprised and delighted at every turn WAS IS Source: Tom Peters Re-imagine!

90% of all work is drudge work

Working with the same old gang

Well defined organizational borders

Products last for years

Technology helps link parts of the organization

We are proud of being close to our customer

We sell rigorously engineered

"great product"

Procedure centric

Passive: performs tasks as requested

"Silos & Stovepipes"

Product or Service

It works

I'm glad I bought it

Satisfied customer

Agrees with your wallet

You get what you pay for

Microprocessors do most drudge work

Constantly expanding one's network of teammates

Shifting organizational alliances

Products last for weeks

The network is the organization

We are proudly "at one" with our customer

We sell information-enabled "awesome experiences"

Client centric

Active: creates WOW projects as inspired

One seamless enterprise

Experience

It leaves an indelible memory

I want more!

Member of the Club

Agrees with your psyche

You are surprised and delighted at every turn

Customer is behind the wheel! Junction versus Roundabout Manage & Control versus Open & Interaction

 

Where is the real money....

 

 

Tactics Only ONE option attack....

Theme Proposition Solution Product

 

The role of marketing Product Marketing  Guerrilla Marketing Proposition Marketing Customer Service Integrated branding (Corporate, Employer, Personal)  Reputation management Email Marketing Viral Marketing Event Marketing Partner Marketing Linkedin Twitter Hyves Facebook Xing Slideshare Meetup Whitepapers Books Video Blog Wiki Webinars & podcasting Website ROI How to guides Online Direct & indirect Vertical solutions Sponsoring Schools & Universities Innovation platforms & projects  

Technology Adoption Lifecycle Source: Crossing the Chasm Geoffrey A. Moore 1991 Picture: The Laws of Simplicity / John Maeda To make the jump make sure: the customer is at the heart of everything you do. Listen to his opinion and feedback there is a basic need for technology and that it will deliver a superb performance over and over again there is brilliant and perfect customer service (Zappos)! In search for innovators and early adopters

To make the jump make sure:

the customer is at the heart of everything you do. Listen to his opinion and feedback

there is a basic need for technology and that it will deliver a superb performance over and over again

there is brilliant and perfect customer service (Zappos)!

How to get results Profile innovators and early adopters. What is the character of your potential customers Focus, you can't do all things at once. Choose for target marketing instead of mass marketing Be proactive don't wait until there is demand create demand together with your potential customer Develop up and cross sell scenarios based on the proposition building blocks Help customers succeed that is the only thing that counts It is a marathon not a sprint Be an evangelist and authority Make sure you have followers and create ambassadors both internally and externally

Profile innovators and early adopters. What is the character of your potential customers

Focus, you can't do all things at once. Choose for target marketing instead of mass marketing

Be proactive don't wait until there is demand create demand together with your potential customer

Develop up and cross sell scenarios based on the proposition building blocks

Help customers succeed that is the only thing that counts

It is a marathon not a sprint

Be an evangelist and authority

Make sure you have followers and create ambassadors both internally and externally

Character Do we ignore how advances in technology are changing the face of business Do we embrace every new trend with unbirdled enthusiasm Do we sit on the sidelines, skeptical and wary Do we experiment * Bright Shyne Object Syndrome

Do we ignore how advances in technology are changing the face of business

Do we embrace every new trend with unbirdled enthusiasm

Do we sit on the sidelines, skeptical and wary

Do we experiment

 

 

 

Helping customers succeed! Helping is something else than selling, the end result is much more profitable and better for the organisation We tell - you are the experts We accept - just give us what we need We guess - it's all in the RFI and RFP

Helping is something else than selling, the end result is much more profitable and better for the organisation

We tell - you are the experts

We accept - just give us what we need

We guess - it's all in the RFI and RFP

Source: Mahan Khalsa Let's get real or let's not play

“ CATCH and RIDE the WAVE”... ... the frequency and length are based on the end result, targets, and goals * different marketing programs, projects, communication activities, and campaigns

 

 

For more information:   [email_address] www.linkedin.com/in/jeroenspierings www.twitter.com/jeroenspierings This work supports creative commons. Pictures were found on Flickr.

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