Published on July 7, 2009
Building a new world publishing business:
Lessons from Stanza
O’Reilly TOC Conference
The Future of the Book Conference
24 June 2009
Who Am I? CEO, Lexcycle Former COO, SpringSource – open source President and Co-Founder of SolarMetric (acquired by BEA Systems in 2005) Previous Employers – Exxon, Andersen Consulting, TechTrader, MIT Blackjack Team External Board Seats – SpringSource, Tasktop BS from MIT, MS from Stevens Institute of Technology, MBA from Univ. of Chicago Booth
eBooks – Inflection Point $68 million US Wholesale eBook sales last 4 quarters * Source: IDPF US Trade Wholesale Electronic Book Sales
Small but Growing Fast… 2008: 0.467% of all books sales were eBooks per the AAP 2008: 0.6% of all books sales were eBooks per Bowker Pub-Track Q109: 2.4% of all books sales were eBooks per Bowker Pub-Track
The Drivers of the Opportunity
Mainstreaming of e-books Oprah Effect
Big Name Vendors
New Hardware Netbooks Lots of new eReaders
Improved Displays: E Ink
Improved Mobile Displays Larger touch screens w/ crisp color OTA, wireless App Store
Last 6 Months in eBooks Jan 26 – Classics featured in iPhone TV advertisement Feb 5 – Google Book Search for iPhone Feb 9 – Amazon Kindle 2 Launch Feb 16 – Adobe Reader Mobile SDK 9 Feb 25 – Indigo Shortcovers launched Feb 27 – Hearst announces plans for eBook reader Mar 4 – Amazon Kindle for iPhone Launch Mar 5 – B&N acquires Fictionwise Mar 17 – Apple iPhone 3.0 O/S announced (eBook examples) Mar 19 – Sony and Google – 500,000 books Mar 23 – Borders UK ends iLiad for cheaper e-Book reader Apr 3 – Lexcycle’s Stanza 1.8 available Apr 8 – Lexcycle, Adobe, Internet Archive release catalog spec - OPDS Apr 11 – B&N / Sprint ereader discussions announced Apr 27 – Amazon acquires Lexcycle Apr 28 – Rumors of Apple “Media Pad” reported by Business Week May 6 – Amazon announces Kindle DX May 13 – Sony announces 3rd party advertising in Sony Reader May 27 – Interead COOL*ER debuted at BEA June 1 – E-Ink acquired by Prime View June 8 – ScrollMotion featured in WWDC keynote
iPhone Distinctions As an eReader: International reach Color display Multi-function device Built-in wireless No external light required App Store – 55000 apps 15% of smart phone market; 50% of web hits
Stanza iPhone & iPod Touch 1.8 million users in 60 countries Over 8 million books downloaded 100,000+ books available (half free) Books in 35+ languages Featured in: NY Times, Boston Globe Time “Top 11 iPhone Applications” Forbes Wired “10 Most Awesome Apps” iTunes Top Applications of 2008
1.8 million users in 60 countries
Over 8 million books downloaded
100,000+ books available (half free)
Books in 35+ languages
NY Times, Boston Globe
Time “Top 11 iPhone Applications”
Wired “10 Most Awesome Apps”
iTunes Top Applications of 2008
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