The Future Of Media Gerd Leonhard Media Futurist @ Plugg 2009

50 %
50 %
Information about The Future Of Media Gerd Leonhard Media Futurist @ Plugg 2009
Technology

Published on March 12, 2009

Author: gleonhard

Source: slideshare.net

Description

Futurist Gerd Leonhard talks about the new data-content-advertising economy. Monolog to conversation, dominance to collaboration, ownership to access. More at www.mediafuturist.com

“The Future of Media” Presentation by Gerd Leonhard ‣ ★ twitter.com/gleonhard Futurist ‣ Strategist ★ www.mediafuturist.com ‣ Author

All of a sudden COMMU- MEDIA NICATION & ADVER- & SEARCH CONTENT ENTER- TISING TAIN- TELE- MENT COM

Bundles and Flat Rates will drive this MUCH bigger potential (imho) Huge potential - once licensing issues are solved Source: IBM Institute for Business Value Study

Think: Mobile + Content +Social Nets

The Music Industry: a good example of how not to do this...

Larry Lessig (and me, too ;): Compensation not Control

Digital Content Trends Music Video Games Books Mags & Print Percentage of Revenues from Digital Services 100% 75% 50% 25% 0% 2008 2009 2010 2012 2015

Digital Content Trends

Copy Economy Access / Usage / Sharing Economy

Starting in 2009: • Total convergence of Telecom & Web Layers • Deep collaboration becomes the KEY requirement for creating new business opps • Over-the top layers (search, social media...) will come down, telecoms will move up!

2010: ‘Telecom’ and Media = TeleMedia Experience Platform Service Pipe Content Pipe Data Pipe

Media will follow the switch from Closed to Open

From Domination to Collaboration Source: Nokia Google China President Kai Fu Lee: “Mutual Interest, rather than Monopoly, is the key to sustainable growth”

Source: Susan Fassberg

Meet the 2nd biggest music retailer in Indonesia...

Kevin Kelly @ kk.org

Value of ‘a Copy’ Value of CONTEXT Value of Meta-Content Value of Experiences Value of Packaging Value Trends (by Gerd Leonhard) Value of Context 100% Value of Experience Value of Meta-Content Value of Packaging 75% 50% 25% Value of ‘a Copy’ 0% Was Is Soon The Future

Media $$$: no longer about Distribution

Should ISPs to control what people do online??

In the meantime...

New forms of Reputation and Status?

Social Media is becoming... CRM!

A new driver of commerce: Sharism

The Sharing Economy Logic ...the Output (i.e. publish, re- mix, co-create, life-stream...) the Input (i.e. remuneration in cash, attention, reputation...) ... the Thruput (i.e. usage data, meta content, attention trails >> New Data Economics)

New Data New Content Economy Economy Next Generation Advertising

The new Generatives of Content influenced by Kevin Kelly, Chris Anderson, Don Tapscott, Yochai Benkler... Conversation Convenience Selection / Filtering Packaging Individualization Immediacy Tr u s t

Example: the difference between iStockphoto photos are purchased because of: • Much better metadata. • Better findability. • Faster service. • Low & attractive price-points

New Generatives and The Future of Television

The TV experience is becoming unified across all screens

What’s new about that? • Your own, unique selection of add-ons, widgets and applications on all platforms • This TV knows who you are!

And how will we experience all this?

Turning the USERs into $$

Summary

Participate or be participated!

Thanks for your time! TALK BACK: ★ email me at gerd@mediafuturist.com ★ twitter.com/gleonhard ★ facebook: gleonhard ★ more presentations at www.mediafuturist.com

Add a comment

Related presentations

Related pages

The Future of Media: Open, Mobile, Connected ...

... Speaker Gerd Leonhard is blogging about the future. ... Media: Gerd Leonhard at Plugg 2009 ... Media release: meet Futurist Gerd Leonhard in ...
Read more

The Future of Music and Media Gerd Leonhard at Plugg 2009 ...

Futurist Gerd Leonhard presents his vision on The Future of Music & Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right ...
Read more

About - Futurist, Author and Keynote Speaker Gerd Leonhard

Futurist and Keynote Speaker Gerd Leonhard is blogging about ... SoLoMo aka Social Media; Content & Media. The Future ... Friction is Fiction’ (2009, ...
Read more

Gerd Leonhard, Media Futurist, and CEO of The Futures Agency

Gerd Leonhard, Media Futurist, ... author of the influential book ‘The Future ... (2008), and 'Friction is Fiction' (2009, Lulu Publishing). Gerd's ...
Read more

Gerd Leonhard, Media Futurist, CEO The Futures Agency ...

Watch Gerd Leonhard, Media Futurist, ... Gerd Leonhard Interview with FreedomLab ... org/ in July 2009. Topics: the economics of the media ...
Read more

Media Futurist: Interview at FreedomLab Amsterdam (July 2009)

... The Future of Social Media Gerd Leonhard Picnic 2009 ... Futurist Gerd Leonhard ... Virtual Social Worlds and the Future of ...
Read more

The Future of Content & Creativity: Gerd Leonhard Futurist ...

... part of an event on April 8 2009, entitled "New Media ... Creativity: Gerd Leonhard Futurist Speaker at ... Future of Media, ...
Read more

MediaFuturist: Nokia - TypePad

... Author & Blogger Gerd Leonhard on The Future of Media, ... welcome Gerd Leonhard, TMT futurist as our ... Media Gerd Leonhard PICNIC 2009 ...
Read more