Published on March 11, 2014
The Future of Local Search is Here @justinsanger
Consumer’s rule. Period • They are empowered with knowledge • They are empowered with location and mobile • They have a voice and social reach • The only advantage is knowledge of and engagement with your customers @justinsanger
The collaborative economy has formed • A mental shift is happening within people • Lifestyle based upon sharing • Efficient consumption • Peer to peer, real-time • Unused value equals waste @justinsanger
Empowered customers are disrupting every industry including search • Removing the traditional hierarchy and infrastructure from search • Text, Links, Code • Google doesn’t want to simply rank pages • They want to rank our life experiences @justinsanger
Say hello to the human algorithm… and the secret is it beats Google • The future is all about sharing and trust • Enabling local experiences to prevail • Indexing opinion • Seeking the truth in answers @justinsanger
• Our job no longer ends with the delivery of a lead • We are responsible for a wider spectrum of service • We are leaving money and opportunity on the table @justinsanger Do not get complacent search marketers…
Check-in Like re-tweetconnect follow review recommend +1 friend postLocal Search People Provide the Signals that Fuel Search
People are the new critical links – get used to that @justinsanger
Incumbents are not well positioned to win most collaborative markets • Lack of trust • Privacy • Locality • Context • Organization @justinsanger Social is Segmenting
•People are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. • The ClueTrain Manifesto 1999 @justinsanger
Consumers will take control of their identity in the end • Preference fragmentation reigns • People’s local identity and recommendations are scattered around the web and are not accessible @justinsanger
The future of local is here and no longer is it just about web pages or Google. It is now about us! @justinsanger
Local search is the use of specialized Internet search ... are starting to add local search to their local websites in an effort to attract their share ...
The phrase "Think globally, act locally" or "Think global, act local" has been used in various contexts, ... It is students who are our future, ...
... on the evolution of local commerce and a trip into the future of local and brand ... Quiet Rise in Local Search ... Local Media Watch ...
Weblog tracking developments in the local search capabilities of major search engines.
Learn what local food ... while farmers involved in local food systems often place a higher value on plant varietals that ... Here are some resources to ...
PLACES Welcome to 2016 ... Find out about the growth of Cambridge and local development matters. ... you’ll be making a difference to the future of ...
The Future of Technology and its Impact on Our Lives ... All Business is Local: Why Place Matters More than Ever ... Search Engine Marketing, Inc.
Chatmeter monitors all your stores on ... there is a tremendous challenge seeing and managing the digital points of presence across so many local search ...
Explore HSBC.com Search. About HSBC ... Learn about local and global careers and ... Ambition comes in many shapes and sizes and we are here to offer ...
The Future Is Here: Technology in Police Departments. ... and what is requested in the local operating budget. ... The future is here. ?