The Future of Local Search is Here - Local and the Place of Humans

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Information about The Future of Local Search is Here - Local and the Place of Humans

Published on March 11, 2014

Author: SearchMarketingExpo



"Marketingland.Com Digital Summit Session #Smx #Ms6 - Local & The Place Of Humans - The Future Of Local Search Is Here

Presentation By Justin Sanger @Justinsanger Of Supportlocal

The Future of Local Search is Here @justinsanger

Consumer’s rule. Period • They are empowered with knowledge • They are empowered with location and mobile • They have a voice and social reach • The only advantage is knowledge of and engagement with your customers @justinsanger

The collaborative economy has formed • A mental shift is happening within people • Lifestyle based upon sharing • Efficient consumption • Peer to peer, real-time • Unused value equals waste @justinsanger

Empowered customers are disrupting every industry including search • Removing the traditional hierarchy and infrastructure from search • Text, Links, Code • Google doesn’t want to simply rank pages • They want to rank our life experiences @justinsanger

Say hello to the human algorithm… and the secret is it beats Google • The future is all about sharing and trust • Enabling local experiences to prevail • Indexing opinion • Seeking the truth in answers @justinsanger

• Our job no longer ends with the delivery of a lead • We are responsible for a wider spectrum of service • We are leaving money and opportunity on the table @justinsanger Do not get complacent search marketers…

Check-in Like re-tweetconnect follow review recommend +1 friend postLocal Search People Provide the Signals that Fuel Search

People are the new critical links – get used to that @justinsanger

Incumbents are not well positioned to win most collaborative markets • Lack of trust • Privacy • Locality • Context • Organization @justinsanger Social is Segmenting

•People are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. • The ClueTrain Manifesto 1999 @justinsanger

Consumers will take control of their identity in the end • Preference fragmentation reigns • People’s local identity and recommendations are scattered around the web and are not accessible @justinsanger

The future of local is here and no longer is it just about web pages or Google. It is now about us! @justinsanger

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