Published on November 15, 2007
the future of email design
“HTML mail still sucks”
“I hate HTML email” molly.com
Andy Budd “I have a strong dislike of HTML emails”
“ I absolutely hate HTML email” Roger Johansson
“Let the hate ﬂow through you”
the future itof email doesn’t matter! design
HTML email is not going away
“probably the single highest ROI action you can take ”
the future 1998of email == 2007? design
the future email of email building design blocks
Clients imagine this...
...we need to design for this
inboxes are very noisy places with lots of the future on things going everywhere that will of email distract your eye every design few moments email is low bandwidth and low attention It’s a design challenge
Permission + the future relevance = attention of email design
Scannable text is the cornerstone
Core elements Permission Unsubscribe Contact details
the future email is of email dead? design
Better, stronger, faster
the future of email thank you design
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