The future of Digital Marketing |

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Information about The future of Digital Marketing |

Published on January 25, 2020

Author: robertnvincent


DIGITAL MARKETING FUTURE: 10 interesting articles you can read about the future of Digital Marketing DIGITAL MARKETING FUTURE TABLE OF CONTENTS: TABLE OF CONTENTS Introduction 01 Change in Marketing 02 10 Articles you can read about DM Future 03 Conclusion 04 INTRODUCTION: Emerging technologies and developments are shaping the future. The modern-day marketing is different than a decade ago, and the future of digital marketing will be way more different. So where is the marketing today and what can we expect from the future of digital marketing ? Must-read articles about the future of digital marketing can shed light on this important subject. INTRODUCTION CHANGE IN MARKETING: CHANGE IN MARKETING Mobile is on the rise. Digital transformation affects buying behaviors and decisions of consumers. People spend time on their mobile devices such as smartphones, tablets or laptops more than ever . The marketing landscape is shifting its focus from the brand itself to putting the customer at the center of the strategy. Apparently, marketers should stay a step ahead of their customers’ needs . Marketing departments are using powerful narratives to tap into people’s desires, wishes, and aspirations. They combine creativity, technical data, analytics and also digital engineering in order to stay up-to-date on the latest trends and technology . There are plenty of technological developments in this field to take in today such as AI, VR, chatbots and more. ARTICLES YOU CAN READ ABOUT THE FUTURE OF DIGITAL MARKETING: The founder of Neil Patel Digital and Wall Street Journal’s “top influencer on the web”  Neil Patel  shares 2019 tips with marketers. Patel thinks that search engine algorithm will continue to change in this year. The complicated algorithm updates will make things harder. He says “If you want to beat Google, you have to shift your mindset .” Means that you need to understand your users first. As there is so much content on the internet, you need to focus on new content types and on new search engines. In this article, you can also find useful information about conversion rate optimization and funnels. ARTICLES YOU CAN READ ABOUT THE FUTURE OF DIGITAL MARKETING 5 HOW DIGITAL MARKETING WILL CHANGE IN 2019 Slide6: Robert Allen  from Smart Insights thinks that marketers will have full control of customer experience in the near future. According to The Economist Intelligent Unit’s research, by 2020 top 3 hottest trends for marketers will impact the organizations . These are mobile devices and networks, Personalization Technologies and the Internet of Things. The key channels for measuring marketing efforts will still be social media, web and mobile apps. 6 DIGITAL MARKETING IN 2019: A GLIMPSE INTO THE FUTURE WHAT IS THE FUTURE OF DIGITAL MARKETING: WHAT IS THE FUTURE OF DIGITAL MARKETING Forbes ’  Adrian Gomez  relays information about the constant change of digital marketing in his article. Gomez tells businesses to leave outdated strategies behind and adopt innovative ones by telling stories, leveraging reviews and generating buzz with authenticity . He also thinks that the shopping experience of customers need to be changed by marketers and brands should improve strategies for potential customers as well as current ones. Digital Marketing Institute’s article discusses 2018-2020 changes in digital marketing and how organizations can implement them. Digital transformation does not only mean technology, and it will eventually affect every industry. The companies should make preparation for the upcoming changes. In the future, traditional business models will leave their place to the platforms that companies can directly connect with customers. You can also find opinions about blockchain, the importance of transparency for companies in the future and new partnership ecosystems. THE FUTURE OF DIGITAL TRANSFORMATION: WHAT DOES IT LOOK LIKE & HOW TO PLAN FOR IT? 7 FUTURE OF DIGITAL MARKETING: 8 EXPERTS SHARE THEIR PREDICTIONS: FUTURE OF DIGITAL MARKETING: 8 EXPERTS SHARE THEIR PREDICTIONS From voice search to machine learning, 8 digital marketing experts share their predictions in  Tyler Putz ’s article. They’re on the same page about developing technologies will continue to shape the future of digital marketing. You can read and discover insights from leading digital companies like Search Engine Land, Backlinko and more. In today’s constantly changing high-tech era, companies race with each other to gain more online attention. In the digital marketing scene, there could be a dramatic shift for social media, SEO, content marketing… Entrepreneur author and founder of Omnicore Group, Hafiz Muhammad Ali believes that you should reconsider your marketing strategy as methods once worked for you, might no longer work for you now. He discusses 5 business-critical digital marketing that probably will shape the coming years. EYES ON THE FUTURE : TOP 5 DIGITAL MARKETING STRATEGIES OF 2019 8 Slide9: THE FUTURE OF DIGITAL MARKETING: CONTENT MARKETING PREDICTIONS FOR 2019 AND BEYOND 10 KEY PREDICTIONS ABOUT THE FUTURE OF DIGITAL MARKETING Social media and influencer marketing maturing from its early days and they are powerful marketing channels today. Even though it’s impossible to imagine digital marketing’s future in terms of opportunities it may offer from today,  Michael Brenner  tells about his predictions in content marketing, social media, voice search, and other advanced technologies in this article. According to Dave Charest, Director of Content Marketing at Constant Contact, email marketing is one area where customized messaging is being brought to life, as many small businesses have a variety of products to offer .” If you want to learn where is the marketing today and where might we be heading tomorrow, these 10 key predictions shared by Workspace Digital might be useful for you. Slide10: THE FUTURE OF MARKETING IN A TECHNOLOGY DRIVEN WORLD 11 DM TRENDS YOU CAN NO LONGER IGNORE IN 2019 Knowledge Management & Training Lead at Google,  Andy Devey  provides insight about what tomorrow looks like for digital marketing and what organizations can do to grow. For Devey, mobile has a great impact on our daily lives, and the need for assistance has increased . Companies should be in the right place at the right time to engage their customers. He also introduces businesses with 3 new realities; improving customer experience, breaking down technological and  organizational silos. Artificial Intelligence or visual search is no longer a scene from a blockbuster science-fiction film. The digital marketing landscape is witnessing a dramatic shift. Nidhi Dave from Single Grain digital agency, says that so many new trends and strategies are evolving in the current high-tech . The internet-connected era is a fact and businesses need to know how to use them for their marketing efforts and gain success. He advices readers to always stick with the latest trends and shares 11 key digital marketing trends for 2019. WRAPPING UP!: If you want to learn more predictions and insights about the future of digital marketing and prepare your business starting from today, these 10 articles above can be an excellent guide for you.  WRAPPING UP! THANKS!: THANKS! Does anyone have any questions? /xhubho

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