The future of content

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Information about The future of content

Published on February 21, 2014

Author: Scriptorium



Sarah O'Keefe's keynote presentation at tcworld India, delivered in Bangalore on February 20, 2014.

Highlights include a discussion of minimum viable content, career paths for technical communicators, and some ideas about new directions for technical content.

The Future of Content Sarah O’Keefe @sarahokeefe Scriptorium Publishing

Sarah O’Keefe @sarahokeefe ❖ Founder and president, Scriptorium Publishing,, North Carolina, USA ❖ Coauthor of Content Strategy 101 ❖ Interested in collision of content, publishing, and technology


Minimum viable product A minimum viable product has just those features that allow the product to be deployed, and no more.

Minimum viable product A minimum viable product has just those features that allow the product to be deployed, and no more.

Minimum viable content flickr: john.schultz

Minimum viable content Minimum Not enough Too much

Minimum viable content ❖ Meets regulatory requirements ❖ Meets business goals

Minimum viable content ❖ Accurate, concise, and complete ❖ Delivered in the needed formats ❖ Delivered in the needed languages ❖ Delivered on time

Supports business goal Not enough Obstructs business goal Too much

Supports business goal Zone of viable content Not enough Obstructs business goal Too much




Minimum viable content ❖ What are the regulatory requirements? ❖ How does this content help meet the organization’s business goals? What is the purpose of this content? ❖ In what formats is this content needed? In which languages? ❖ Who must create the content? ❖ What is the content velocity? How quickly must it be delivered and how often will it change?

80%+ research online before buying. Sources: PwC study: GE Capital Bank study: Image: flickr, MarcMcPherson

flickr: meganfitzgerald Are you a user advocate?

flickr: meganfitzgerald Are you paid by users?

Who is my customer? flickr: rosmary

Who is my customer? ❖ End user ❖ Corporation ❖ Marketing team ❖ Product manager ❖ Technical support staff ❖ Department manager

So many possibilities… flickr: davestreet

So many possibilities… Print ❖ PDF ❖ HTML ❖ Help in various formats ❖ EPUB ❖ Kindle ❖ Mobile app ❖ and more… flickr: davestreet ❖

We need to rethink the book container. flickr: davestreet

“A dictionary is not a book.” Erin McKean flickr: greeblie

“A dictionary is a database.” Erin McKean flickr: greeblie

flickr: jimmiehomeschoolmom


A book is not always the best container.

How can tech comm use new technologies? Image: and Audi

Not enough screen space for help? Use audio!

How to survive and thrive flickr: jenniferboyer

How to survive and thrive ❖ Product knowledge ❖ Research and analysis ❖ ❖ Customer assessments ❖ ❖ Web analytics Mining user-generated content Convergence between tech comm and marcom

Tech comm career paths flickr: sidharth_sharma

Tech comm career paths ❖ Writer ❖ Tools specialist ❖ Management ❖ Site designer ❖ User experience (UX) ❖ Information architect ❖ Content strategist

Information in the wild. flickr: v923z

Most people need just one bit of information. flickr: v923z

Mahindra corporate Mahindra dealer who made the video

Where I live Mahindra corporate Mahindra dealer who made the video YOU ARE HERE

Questions? flickr: seatbelt67

Contact information ❖ Sarah O’Keefe @sarahokeefe

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