Published on June 7, 2016
THE FUTURE IS HERE MESSAGING APPS ARE ABOUT TO REVOLUTIONIZE MARKETING This presentation is based on an article on my blog.
Mobile is eating the world desktop mobile TOTAL USER-BASE Mobile trafﬁc overtook desktop in 2014
SMS dominated early mobile communication…
But mobile usage is changing quickly… SMS dominated early mobile communication…
CHAT APPS > TEXTING Shown: Total Daily Messaging Volume WHATSAPP SMS 60B 20B
Chat apps are mobile’s sleeping giant.
Because they embrace the power of platforms.
That’s why the original iPhone succeeded.
Successful because of the Not based on product alone, but also because of the power of app-store ecosystem.
Messaging apps provide the perfect ecosystem for the next generation of applications.
What exactly will the REVOLUTION LOOK LIKE?
It’s already taking place IN CHINA
It’s already taking place IN CHINA WeChat is providing integrated shopping experiences, inside the messaging service..
This tech is made possible by ROBOTS!!!!
Prepare for the rise of the CHAT BOTS
Zuckerberg made this CRYSTAL CLEAR at the F8 conference
People prefer to interact with AI VIA TEXT
MESSENGER FRIENDLY = AUDIENCE FRIENDLY
To me, the phone is this seldom used app on my phone. –Gary Gulman
TELEGRAM WHATSAPP MESSENGER KIK ALL THE BIG CHAT APPS HAVE OPEN BOT PLATFORMS!!!
Here’s how brands are already TAKING ADVANTAGE
FB MESSENGER BOT TECHCRUNCH Delivers timely, automated news.
KIK MESSENGER BOT SEPHORA Delivers contextual, customer feedback and custom-curated content.
Why chat bots are poised to BLOW UP
3 MAJOR ADVANTAGES OVER TRADITIONAL APPS
100% CLOUD BASED NO DOWNLOADS NECESSARY
HIGH PENETRATION RATE 64.5% OF SMARTPHONE USERS HAVE AT LEASE ONE CHAT APP INSTALLED* *Source: eMarketer
ALIGN CONTENT WITH CONTEXT CHAT APPS KNOW LOCATION AND INTENT, ALLOWING INTELLIGENT DELIVERY OF IDEAL CONTENT RIGHT WHEN USERS NEED IT MOST
ALL HAIL THE BOTS!
A HONIGMAN MEDIA GUIDE Download my free content marketing style guide right here or text me to grab it. SEND A TEXT TO: 44222 TEXT THE MESSAGE: SLIDES11
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