The Franchise & McDonald's

58 %
42 %
Information about The Franchise & McDonald's
Business & Mgmt

Published on March 2, 2014

Author: micaelnc

Source: slideshare.net

Description

English little summary of my Research Project "The Franchise & McDonald's". For more info visit http://es.scribd.com/doc/209969996/La-franquicia-i-McDonald-s (only Catalan) or send an email to micaelnc@gmail.com.

The franchise & McDonald’s Micael Navarro Casellas

Summary 1. Introduction 2. Franchise 1. Definition 2. History 3. Characteristics 3. The McDonald’s franchise 1. 2. 3. 4. 5. Definition History Characteristics McDonald’s is a role model Inquiry: is McDonald’s the best franchise? 4. McDonald’s & Burger King: comparison between the two giants 5. Conclusions

Introduction -Objectives: • Learn what a franchise is • Affirm or disprove that McDonald’s is the best franchise

The Franchise 1. Definition -Alternative channel with two parts: franchisee and franchisor. -Characteristics: • Cooperation system • Contract • Concession of a trademark, know-how and support • Payment of royalties

The Franchise 2. Antecedents -19th century in North America -Spain: 20th century thanks to Franchises Guide, press and franchise congresses Spanish Franchises Guide 2014 / ASOCIACIÓN ESPAÑOLA DE FRANQUICIAS

The Franchise 3. Characteristics -Advantages • Flexible business • Allows to grow up • Incomes through different ways -Disadvantages • To have a profitable business • Follow established rules

The McDonald’s Franchise 1. Definition -North American fast food restaurant chain -69 million customers daily -Control of providers and advertising -Continuous support McNuggets, a well-known McDonald’s product / MCDONALD’S SWITZERLAND

The McDonald’s Franchise 2. History -Founded in 1940 in LA by Richard and Maurice McDonald -Ray Kroc bougth the company -McDonalds Corporation was born -1960: 100 restaurants -1985: first McDonald’s restaurant in Spain The first McDonald’s restaurant today is a museum/ PANORAMIO

The McDonald’s Franchise 3. Characteristics -Basic values • Quality • Service • Cleaning • Value -Three-legged stool model Providers Franchisees Staff The three-legged stool model / PERSONAL ELABORATION

The McDonald’s Franchise 4. McDonald’s is a role model -McDonald’s products around the globe -Social responsible business -Compromise -Corporative responsibility -Quality -Sustainability -Occupation and professional development Advertising of Ronald McDonald Foundation / PERSONAL ARCHIVE

The McDonald’s Franchise 5. Inquiry: is McDonald’s the best franchise? 15

The McDonald’s Franchise 5. Inquiry: is McDonald’s the best franchise? Pregunta 4. Ha utilitzat mai el servei McAuto de McDonald's? 20 40 18 35 16 30 14 25 12 20 10 8 15 6 10 4 5 2 0 0 Sí No 15-20 anys 21-30 anys 31-40 anys >40 anys

McDonald’s & Burger King: comparison between the two giants • Customers • Advertising • Types of franchise contract

Conclusions  Knowledge  McDonald’s is the best franchise When I finished the inquiries, McDonald’s gave me a coffee / PERSONAL ACHIEVE

The Franchise & McDonald’s Micael Navarro Casellas 2nd Batxillerat, A INS Castelló d’Empúries Castelló d’Empúries, January 20, 2014

Add a comment

Related presentations

Related pages

McDonald's - Franchise Modell

JULIA KOSCHITZKE. Franchise-Nehmerin seit Januar 2012 7 Restaurants ca. 300 Mitarbeiter. Wie und wieso sind Sie Franchise-Nehmerin bei McDonald's geworden?
Read more

McDonald's Franchising Opportunities :: McDonald’s

Franchise Times Magazine – McDonald’s has been ranked #1 on its list of top 200 franchises. USA Today – McDonald’s has been selected by the ...
Read more

McDonald’s

Die McDonald's Basics bekommen jetzt Zuwachs. Aber nicht irgendwen, sondern den herzhaften Nürnburger und den leckeren Veggieburger TS mit Quinoa-Bratling.
Read more

McDonald's Deutschland: Franchise Fast Food

McDonald's Deutschland: Franchise-System in der Systemgastronomie. Jetzt Franchise-Partner des bekannten Franchise-Systems werden.
Read more

New U.S. McDonald's Franchise Restaurants :: McDonald’s

Few first-time Owner/Operators obtain a new restaurant given initial set-up costs, equipment and pre-opening costs, possible financing and ongoing fees to ...
Read more

Franchising – Wikipedia

Beispiele sind neben McDonald’s, Burger King, BackWerk, ... Verzeichnis der Franchise-Wirtschaft 2013/2014 für Deutschland, Österreich und die Schweiz.
Read more

Franchise | McDonald's

McDonald’s Österreich arbeitet eng mit seinen Franchisenehmern zusammen und unterstützt diese in allen Unternehmensfragen – von der Ausbildung über ...
Read more

McDonald’s – Wikipedia

McDonald’s Corporation; Rechtsform: Corporation: ISIN: US5801351017: Gründung: 15. Mai 1940: Sitz: Oak Brook, Illinois, Vereinigte Staaten Vereinigte ...
Read more

McDonald´s - Franchise-ABC.de

Alexandra Latour. Google+; Seit dem Jahr 2012 betreut Alexandra Latour als Chefredakteurin das Portal franchise-abc. Als freiberufliche Onlineredakteurin ...
Read more

mc-donalds - ÖFV - Österreichischer Franchise-Verband

Vorstellung Franchise-System McDonald's. McDonald's, Franchising, Österreichischer Franchise-Verband, Systemgastronomie ÖFV
Read more