Published on March 6, 2014
(Re)designing Flickr Phil King @pkingdesign flickr.com/photos/supergregn/11174721094/
re: Flickr flickr.com/photos/heather/3111752337/
The Need to Redesign flickr.com/photos/saraewood/6258668995/
Complexity vs. A Big Redesign flickr.com/photos/dominik99/384027019/
Redesign in Stages • risk of Frankenstein product • frequent, smaller user churn • repeated PR bumps • faster time to market • iteration & course correction vs. One Big Release • less UX fragmentation • larger community impact • single, big PR boost • long wait / no shipping
Ease of Use & Beauty 2012 2013 Redesign in Stages! faster time to market with higher coordination cost
st rt the a f ate o Ease of Use & Beauty 2012 2013 Redesign in Stages? progress in key metrics, not overtaking competition
st Ease of Use & Beauty 2013 Big Relaunch! big effort to retake market leadership rt the a f ate o
Evolution or Revolution: Same Goals & Metrics • bigger photos – photos as the hero • revitalize Flickr brand and product perceptions through design • create daily habit for photo viewing and sharing • be the limitless public / private photo sharing destination • social engagement and photo sharing • photos uploaded (public & private) • new member growth • increase time spent on site flickr.com/photos/coast_guard/9474042420/
Flickr Relaunch Impact Photos uploaded up 4x – now 12m+ daily New members up 2x – now 60k daily Over 1.5m new members – first 30 days Time spent & social engagement up 10-50% Monthly uniques up 25% – 110mm in July Photos uploaded via Android up 490% flickr.com/photos/cindyli/8767201530/
Ship Often (not too often) flickr.com/photos/84786968@N06/8565827754
Empathy + Opportunity flickr.com/photos/boston_public_library/8094117489/
Quality is the Product flickr.com/photos/toyokazu/8644384737
Phil King email@example.com linkedin.com/in/pking @pkingdesign flickr.com/photos/pkingdesign/3328127095/
By Chenda Ngak CBS News May 20, 2013, 6:34 PM. Yahoo announces Flickr redesign, 1 terabyte free space. ... a web campaign to redesign Flickr went viral.
We’re releasing a Flickr that’s more spectacular, much bigger, and one you can take anywhere. ... May 20, 2013 May 20, 2013. In the beginning, ...
Yahoo Just Announced A Massive Flickr Redesign, Here's What It Means. Michael Mayday. First Posted: May 20, 2013 08:01 PM ... may have made the company ...
Yahoo acquired Flickr back in 2005, ... Sean Ludwig May 20, 2013 2:30 PM. Tags ... But now Flickr is getting better with a bold new redesign, ...
Flickr’s redesign makes it a photo service actually ... Before this week’s redesign, Flickr’s ... photography, redesign on May 20, 2013 by Dan ...
On 20 May 2013, Flickr launched the ... Before May 2013, Flickr offered ... revised in the photopage redesign of March 2014. Flickr has been cited as ...
The last major site redesign was May 20, 2013, just for clarity. Flickr eliminated most of the ... the redesign happened on May 20, 2013, I'm fairly ...
Today Flickr users were also treated to a "spectacu. ... Flickr Launches “Spectacular” Redesign, ... May 20, 2013. Michael Zhang. 2911 ...
The Flickr redesign is a complete overhaul of its previous text-heavy layout, ... by Julianne Pepitone @julpepitone May 20, 2013: 6:35 PM ET .