The Fifth Element - Adshel's Sydney Trains Digital Network

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Information about The Fifth Element - Adshel's Sydney Trains Digital Network
Marketing

Published on March 11, 2014

Author: AdshelAus

Source: slideshare.net

Description

Adshel's Sydney Trains Digital Network, where Science Fiction becomes Non-Fiction. Digital Out-of-Home is now the consumer's 5th screen. An outdoor revolution is coming. Consider these insights as your jetpack into the future of advertising.

84% 10 hours + 19 MINUTES 254,040 hours 29% 62% 0% /2 3 /3 4 Location continues to play an important role in Digital Out-of-Home. People reported they would be more likely to react to digital ads communicating a special offer that is immediateLY available in a retailer close by. (4) Over half OF PEOPLE report they are more likely to pay attention to Out-of-Home advertising than any other form, not only highlighting that Out-of-Home can prosper in the new technological age but reinforcing Out-of-Home’s place as a ‘trusted’ medium. (8) We devote over half of our waking hours to interacting with digital media channels. each day on electronic media. (7) The average Australian spendS 66% of people see outdoor as entertainment when traveling. this goes up to 72% among 18-35 year old smart phone users. (3) Most people expect to see big brands advertising in out-of-home. this number rises to 83% among 18-35 year old smartphone users. (6) of Australians had a smartphone in 2013. this is up from just 19% in 2007! (1) Australia is a DIGITAL media NATION! of people see outdoor as entertainment. of People expect to see big brands advertising in Out-of-home. Australian light-saber ownership remains at 70% more than of respondents think traveling TO AND FROM WORK would be much more entertaining if we had a multi-pass. The ability to TARGET individual consumers using retinal scan technology, though not yet available, is an exciting prospect for those shopping at the Gap. This number pales in comparison to the all time record, which sits at and is held by Neo, before he was unplugged from the Matrix. of people think that if a flux capacitor WAS installed in a vehicle, it would make that brand of vehicle more memorable. of people said that if Out-of-home posters featured 3D holographic sharks that jumped out and engulfed them, they would be freaked out. the remaining of people say they expect to see a fully functional Mattel brand hoverboard by 21 October 2015. Mattel have not as yet announced any such product plans. WHERE becomesSCIENCE FICTION THE ELEMENT NON-FICTION NON-FICTION NON-FICTION NON-FICTION NON-FICTION NON-FICTION NON-FICTION science fiction science fiction science fiction science fiction science fiction science fiction science fiction NON-FICTION LOCATION LOCATION LOCATION ! Adshel will soon be rolling out a little bit of science fiction to the streets of Sydney. The insights below are all the justification we needed to start the future early. Augmented reality, mobile connectivity and targeted digital are all jumping out of the movies and into our Sydney Rail digital network. Digital Out-of-Home is now the consumer’s 5th screen. An outdoor revolution is coming. Consider this your jetpack into the future of advertising. NON-FICTION 80% of people believe interactive Out-of-home advertising is a good way for brands to talk to people. (11) 80%of people think brands should be using interactive Out-of-home. NON-FICTION Most smartphone users say they feel more positively about a brand that invites interaction than one that doesn’t. (10) 71%of Smartphone users like brands that invite interaction. 51% 92% of people are More likely to pay attention to OUT- OF-HOME than any other media. of people find interacting with an Out-of-home poster makes it more memorable. People found that interacting with an Out-of-Home poster is positive and fun with 92% agreeing interaction makes an advert stand out more. (9) 38%of our daily media interactions occur on a smartphone. (2) /9 10 SOURCES: 1. Australian Mobile Phone Lifestyle Index, 2013 2. The New Multi-Screen World: Understanding Cross-Platform Consumer Behaviour, Google/Ipsos/Sterling 2012 3. 2013/2014 UK Digital OOH Handbook, Kinetic 4. The Future of Out of Home Media in the UK, Kinetic, 2012 5. Google Mobile Path to Purchase 2013 6. Kantar Media - The Outdoor Media Landscape is Changing, CBS Outdoor Media on the Move 7. Australia: The Digital Media Nation, McCrindle Research 2013 8. Kantar Media - The Outdoor Media Landscape is Changing, CBS Outdoor Media on the Move 9. Clear Channel & Kinetic, Digital Out of Home Insights, 2012 10. Kantar Media - The Outdoor Media Landscape is Changing, CBS Outdoor Media on the Move 11. Kinetic and Clear Channel, UK Interactive OOH Trial, 2012 immediacy is KEY! 55% 83%of consumers say they want to purchase within an hour. (5) of consumers say they want to purchase within A DAY. (5) 5TH

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