The Evolving State of SEO According to Search Engine Land - March 2014

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Information about The Evolving State of SEO According to Search Engine Land - March 2014
Technology

Published on March 4, 2014

Author: searchengineland

Source: slideshare.net

Description

The Evolving State of SEO (March 2014) - Adapted keynote presentation given by SearchEngineLand.com and MarketingLand.com Editor-in-Chief Matt McGee (@mattmcgee on Twitter) at #MivaCon2014 - Miva Merchant's Annual User Conference in San Diego, CA on March 6, 2014.

Targeted content farms churning out low quality articles. Some sites were producing over 7,000 articles per day! What Is The Google Panda Update? >> @SEngineLand

Examples:

Targeted spammy links. What Is The Google Penguin Update? >> @SEngineLand

@SEngineLand

What Is Google’s Hummingbird Algorithm? >> @SEngineLand

Read this article now >> @SEngineLand

Read this article now >> @SEngineLand

Read this article now >> @SEngineLand

Read this article now >> @SEngineLand

Read this article now >> @SEngineLand

Read this article now >> @SEngineLand

Read this article now >> @SEngineLand

Read this article now >> @SEngineLand

Read this article now >> @SEngineLand

Desktop search is still the most common place we search… @SEngineLand

Tablets & Smartphone usage still rising sharply… @SEngineLand

… now we’re also searching in mobile apps @SEngineLand

Google Goggles – shoot a photo to search. Bing also has some similar image-as-query tools. @SEngineLand

Voice search is now available on both Bing and Google… @SEngineLand

Not just voice, but conversational search… @SEngineLand

search exists in other platforms, too… Game Consoles, Smart TVs @SEngineLand

search on wearable technology @SEngineLand

@SEngineLand

Read this article now >> @SEngineLand

Read this article now >> @SEngineLand

Source: TheFilterBubble.com @SEngineLand

Source: TheFilterBubble.com @SEngineLand

@SEngineLand

@SEngineLand

“My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information come to you as you needed it.” Sergey Brin, TED Talk, February 2013 @SEngineLand

@SEngineLand

@SEngineLand

@SEngineLand

@SEngineLand

@SEngineLand

@SEngineLand

@SEngineLand

@SEngineLand

"Google Plus gives you the opportunity to be yourself, and gives Google that common understanding of who you are." Bradley Horowitz, February 2014 Source: New York Times @SEngineLand

@SEngineLand

"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." Eric Schmidt, March 2013 Source: Wall Street Journal @SEngineLand

“SEO should be unseen… and only noticeable to other SEOs.” Adam Audette, RKG @SEngineLand

@SEngineLand

@SEngineLand

@SEngineLand

@SEngineLand

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@SEngineLand

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@SEngineLand

“Everybody talks about “creating relevant content” but that’s not what Google is looking for…” ~ Matt McGee Source: SmallBusinessSEM.com @SEngineLand

Source: SEOBook @SEngineLand

Build a Brand “Search used to be where the playing field was level ... those days are over. You need to build a brand. This is the single most important and single most difficult task that has been added to the SEO agenda over the last few years.” Everett Sizemore, seOverflow @SEngineLand

@SEngineLand

Source: Marketing Land @SEngineLand

Read more @ SearchEngineLand.com >> @SEngineLand

Be Invisible. Be Vital. Be a Brand.

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