Published on March 14, 2014
#CLOwebinar Speakers: Steven Rath Morgan Global Learning Process and Innovation – Corporate Human Resources Xerox Corp. David Wentworth Senior Learning Analyst Brandon Hall Group Kellye Whitney Associate Editorial Director Chief Learning Officer magazine The Evolution of Mobile Learning
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#CLOwebinar Mobile Learning: The Evolution of Content Kellye Whitney Associate Editorial Director Chief Learning Officer magazine email@example.com
2004 – M-Learning: The Next Wave for Training and Development 2005 – Mobile Learning: The Next Evolution of Education 2007 – Mobile Learning: The Next Step in Technology-Mediated Learning There’s something new on the market… www.CLOmedia.com
2007 – How the iPhone Will Shape the Future of Mobile Learning 2008 – Merrill Lynch: Bullish on Mobile Learning 2012 – Your Brain on Apps 2012 – Is Mobile Learning Right for You? But we need more information… www.CLOmedia.com
2013 – Is There an App for Leadership Development? 2013 – Learning 2014: Mobile and Social Opportunities 2014 – Working Out the Kinks: Companies Experiment with Mobile Now let’s talk specifics… www.CLOmedia.com
Mobile Learning Research #CLOwebinar David Wentworth Senior Learning Analyst Brandon Hall Group David.Wentworth@brandonhall.com
Mobile Maturity Framework
Strategy 1. Emerging – No strategy at all – Ad hoc access, SMS 2. Developing – Business case identified – Access to current catalog 3. Standard Practice – Vision, mission, resources – Dedicated infrastructure 4. Fully Optimized – App/Web blend – Offline access – Extended enterprise 21.1% 58.9% 12.6% 7.4% Yes No, but we are working on one No, and we don’t plan to build one Other (please specify) Formal strategy in place?
Content Architecture 1. Emerging – No specific content – SMS, text 2. Developing – Images, video – Mobile Web access 3. Standard Practice – App development – Repurposed content 4. Fully Optimized – Original mobile content – Reusable “chunks” Highly Effective Mobile Content 31.8% 41.5% 52.8% 55.3% 61.8% 64.2% 69.2% Virtual classrooms Course modules Games Assessments Performance support Videos Push notifications
Admin/User Environment 1. Emerging – All Push, no pull – Not engaging 2. Developing – Mobile browsers – Familiar navigation 3. Standard Practice – Responsive web design – Strong tech support 4. Fully Optimized – Seamless device switching – Easy app access – Build for mobile on mobile App Development by Operating System 13.9% 27.9% 28.7% 59.8% 76.2% Other (please specify) Blackberry Windows Mobile Android iOS (Apple)
Channels 1. Emerging – Internet – Full site only 2. Developing – Company Intranet – Mobile sites available 3. Standard Practice – LMS integration – LCMS integration 4. Fully Optimized – CRM integration – Social media Current Mobile Learning Approach 7.8% 10.7% 10.0% 7.4% 6.3% 30.4% 27.4% Other (please specify) Our LMS has a mobile-ready delivery platform/component. We use a combination of apps and mobile web for learning content. We have mobile apps for learning. Learners can access a majority of our material via mobile web browsers… There is limited access to learning material via mobile web browsers… There is no mobile interaction with learning at this time.
Connectivity 1. Emerging – Limited – Security issues 2. Developing – Real-time interaction – Open systems 3. Standard Practice – Resident content – Offline synch 4. Fully Optimized – Wi-Fi access – Mobile VPN Mobile Learning Challenges 13.8% 22.1% 25.9% 26.4% 33.6% 42.6% 48.0% 48.3% 49.3% 49.3% Lack of interest Lack of business case User adoption Lack of tracking/reporting Learner time management Content migration Bandwidth/connectivity Cost Content creation Security
Devices 1. Emerging – Laptop/PC-centric – No device policy 2. Developing – Portable devices – Smartphone acceptance 3. Standard Practice – Tablets – e-Readers 4. Fully Optimized – Device agnostic – BYOD Utopia Types of Devices Issued 5.0% 2.9% 5.0% 10.1% 10.1% 12.2% 20.1% 38.1% 51.8% 59.7% 59.7% Other Amazon Kindle Blackberry tablet Windows phone Windows tablet iPad Mini Android tablet Android phone Blackberry iPhone iPad
Why is Mobile Important?
Embedded Learning • Contextual • Role • Location • Development path • Small • Short videos • Quick updates • Informal • Everyday • Ad hoc • Timely • Down time • Moment of need • Social • Discussions • Recommendations
• Ask “Why?” What’s the business case? What’s the learning challenge? • Mobile isn’t right for everything. • Your LMS won’t fit on a phone. • Mobile is unique and different. • Start small: one piece of one program to one group. • Develop a content strategy that compliments traditional learning design structure. • Don’t devote all your time to breaking down traditional content. Start building new for mobile delivery. • Identify existing elements that could be delivered via mobile. • Establish metrics to continuously measure and improve mobile learning nuggets. Getting Started and Moving Ahead
Spotlight on Xerox: The Evolution of Mobile Learning Steven Rath Morgan Xerox Global Learning Corporate Human Resources Steven.firstname.lastname@example.org‘ For use by permission only
Ready For Real Business Founded: 1906 Revenue: $22.3 billion (2012) Employees: 140,000 in 160 countries Partners: > 60,000 who work under the brand Xerox at a glance
Global Learning Priorities Transition from Training to culture of Learning • Cultivate workforce engagement – Individual ownership for learning • Build practice of workforce knowledge sharing • Reduce time out of the field for learning • Drive global workforce capability • Deliver higher quality and lower cost learning solutions • Enable workforce mobility, mobile access to content
Integrate learning with work
Enterprise Learning Ecosystem March 14, 2014 Xerox Internal Use Only 25 Workforce at the center Entry point: • Learning@Xerox mobile access Content services: • User-generated • Custom content • Acquired content Mobile as ubiquitous capability, not a product or gizmo For use by permission only
Mobile Learning: Strategy Overview PC Tablet – 2012 Smartphone – 2013 There is no longer a “standard” PC BYOD: Targeting iPad; best effort for Android & alternate tablets BYOD: Targeting iPhone; best effort for Android; Blackberry limited to XstreamVideo Seated at desk, more than 15 mins to focus on eLearning; time for reflection Sitting on couch, ~15 mins to focus on eLearning or perf support On the move, less than 5 mins to answer a question eLearning, performance support and workforce knowledge sharing Tablet as extension of PC; most things done on PC also via tablet Not attempting to put eLearning onto phone; performance support focus, no assessments Form Factor & Device Type eLearning vs. Perf Support Learner Expectations For use by permission only
Custom and acquired; Professional, SME-generated, User-generated Content Workforce knowledge sharing; Growth of video; decline of Flash Mobile Learning: Strategy Overview PC Tablet – 2012 Smartphone – 2013 Completion tracking: • Assessment (Demonstrate mastery) • Acknowledgement (I acknowledge, I’m done) • Auto-completion for performance support Focus on consumption tracking, volumetrics Professional, SME, UGC On-demand resources Dependence on video Completion Tracking Content For use by permission only
Workforce knowledge sharing through user-generated video For use by permission only User-generated content • Best resources are short and informal • Created by people closest to the work • Business value • Visual information about a work situation Video production quality is not a concern; high quality content with business value is critical Is this the future workplace? What do we do now if it is not?
XstreamVideo: PC / Tablet / Smartphone March 14, 2014 Xerox Internal Use Only29 Page 29 Scan the QR code to go to Learning@Xerox on your mobile device.
March 14, 2014 Xerox Internal Use Only30 Page 30 Scan the QR code to go to Learning@Xerox on your mobile device. XstreamVideo: PC / Tablet / Smartphone
Skinny interface Full-feature interface
For use by permission only Learning@Xerox Learning@Xerox Smartphone interface Global portal
On-demand content: Custom content via LCMS (new development), video via XstreamVideo; Acquired content via SkillSoft Enabling mobile access to critical content For use by permission only
• One course developed for PC / Tablet • One performance support asset developed for smartphones PC/Tablet templates (1024x768) Smartphone templates Template sets: PC & Tablet vs. Smartphone For use by permission only
Smartphones access, with embedded video Performance support assets For use by permission only
Tablet/PC access, with embedded video eLearning courseware For use by permission only
Xerox Internal Use Only Developing content for mobile access Guidelines, procedures and best practices
Xerox Learning Content Management System Services BusinessTechnology Business Four deliverables – One solution Hiring manager resources to support positive new hire onboarding For use by permission only eLearning PC & Tablet optimized Performance Support Smartphone optimized (Also on PC &Tablet) eLearning PC & Tablet optimized Performance Support Smartphone optimized (Also on PC &Tablet) New Manager Experienced Manager New Manager Experienced Manager
New Hire 101 performance support Smartphone optimized For use by permission only
Xerox Color J75 & C75 Press eLearning Tablet optimized For use by permission only
Blended Learning Paths To personalize and streamline the learner experience (shown on iPad) For use by permission only
Blended Learning Paths To personalize and streamline the learner experience (shown on iPad) For use by permission only
Tablet: Extension of PC for access to eLearning content (LMS) Focus on content completion and content mastery tracking Smartphones: Performance support, (e.g. video including XstreamVideo) Focus on consumption tracking; comment, rate, collaborate Completion vs. Consumption Tracking For use by permission only
Success criteria Utilization Stickiness Quantity Quality
Enterprise Learning Ecosystem March 14, 2014 Xerox Internal Use Only 46 Workforce at the center Entry point: • Learning@Xerox mobile access Content services: • User-generated • Custom content • Acquired content Mobile as ubiquitous capability, not a product or gizmo For use by permission only
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