Published on February 19, 2014
THE REAL-TIME WEBSITE PERSONALIZATION 2014 LOOK BOOK.
Look at Real-Time Results Welcome to the Real-Time Website Personalization 2014 Look Book. Every year, the Evergage team pulls together a collection of real-time website personalization successes, ones that are changing how the world converts online traffic, increasing engagement and driving conversions. This edition showcases eight Evergage clients using real-time persona-based messaging to create a better online experience for their website visitors. And they are reaping the rewards with big-time results. We hope you find this year’s Look Book to be a source of inspiration when it comes to your own real-time website personalization.
Real-time specialized offers based on the visitor’s web source. If you have a source that sends you a lot of traffic, but rarely converts you can make them a special offer. REAL-TIME RESULTS Gardener’s Supply Company saw a 6x increase in conversion from Pinterest derived visitors. In addition, they also captured permissible email address for future marketing purposes!
Live personalized messages to assist problem users. Engage inactive users or visitors by creating personalized messages to allow your site to act as a customer service representative. REAL-TIME RESULTS Sittercity was able to add 250 new users, and save 70 customers from cancelling their memberships.
Visitor relevant pop-up subscription offers. Create pop-up call-to-actions connected to the content visitors have indicated they are interested in to increase information conversion and interaction. REAL-TIME RESULTS Mindflash saw a 2x increase in blog signups with their pop-up offer targeted to visitors searching for their blog.
In-app messaging. If your users are underutilizing certain program features, you can message them live on the application with advice and instructions. REAL-TIME RESULTS Mindflash experienced a 25% increase in free trial users creating courses as a result of their in-app messages.
Personalized embedded training guides and videos. Give users training videos and other information relevant to what they are working on to provide the best in-app experience. REAL-TIME RESULTS TribeHR saw a 30% increase in active users, 3x the number of users highly engaged, and 6x the number of engaged users when they integrated relevant training guides and videos.
Dynamic in-line content. Adjust in-line content for first time visitors or visitors who have not been introduced to new events. REAL-TIME RESULTS Brainshark saw a 20% increase in free trial signups, and a 30% increase in marketing event registrations through dynamic in-line content shifts for introductory visitors.
Keyword source identification. Emphasize relevant content based on the keyword source of your visitor. REAL-TIME RESULTS Acquia increased leads by 7% by identifying visitors who searched developer related key words and shifting content to emphasize their developer toolset.
Behavioral-based content callouts. As a user scrolls to the bottom of a content related page they indicate interest in this topic. Keep them engaged by introducing other relevant content. REAL-TIME RESULTS MIT Technology Review increased the overall time visitors spend on the site by 10x according to the control group.
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