The Essential Guide to Social Media Etiquette

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Information about The Essential Guide to Social Media Etiquette
Social Media

Published on March 11, 2014

Author: jennifersablelopez

Source: slideshare.net

Description

Presented at SMX West 2014: You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.

Essential Guide to Social Media Etiquette Jennifer Sable Lopez! Director of Community at Moz! @jennita!

@jennita #SMX #12C ! The List! • Don’t auto follow! • Don’t auto DM! • Don’t buy followers! • Don’t say dumb things! • Don’t screw up!

Durr… Let’s dig deeper

What We Already Know About Social

@jennita #SMX #12C ! Be Human!

@jennita #SMX #12C ! Be Relevant!

@jennita #SMX #12C ! Be Respectful!

@jennita #SMX #12C ! Have a Voice!

@jennita #SMX #12C ! A Conversation!

@jennita #SMX #12C ! Have a little fun!

Many Brands Are Exceptional

@jennita #SMX #12C ! Lego!

@jennita #SMX #12C ! KLM!

@jennita #SMX #12C ! Gwynnie Bee!

@jennita #SMX #12C ! Buffer!

Their Communities Love Them

@jennita #SMX #12C ! Gwynnie Bee

@jennita #SMX #12C ! Charles Tyrwhitt

What Happens When Brands Screw Up?

@jennita #SMX #12C ! Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-mob/!

10 Ways to Avoid the Pitchforks

@jennita #SMX #12C ! #1 Never mix business with pleasure

@jennita #SMX #12C ! 1 App for work! 1 for Personal!

@jennita #SMX #12C ! So this doesn’t happen to you!

@jennita #SMX #12C ! #2 Never judge a book by its cover

Think before you reshare! @jennita #SMX #12C !

@jennita #SMX #12C ! #3 Be kind, rewind

@jennita #SMX #12C ! When tragedy strikes…! Check scheduled posts

@jennita #SMX #12C ! #4 Read all about it

@jennita #SMX #12C ! Know what’s happening!

Before you post @jennita #SMX #12C !

@jennita #SMX #12C ! #5 Oops, I did it again

@jennita #SMX #12C ! Don’t schedule a post, ! while you’re *obviously* doing something else! He had *just* given a speech at the Nelson Mandela tribute!

@jennita #SMX #12C ! #6 Where’s the beef?

@jennita #SMX #12C ! Know *your* beef… aka focus!

@jennita #SMX #12C ! #7 You complete me

@jennita #SMX #12C ! It’s about them… Not you.

@jennita #SMX #12C ! #8 Mr. Cellophane

@jennita #SMX #12C ! Transparency! Matters

@jennita #SMX #12C ! #9 You’ve Got Mail

@jennita #SMX #12C ! Take it offline!

So they (you) don’t go all crazy! @jennita #SMX #12C !

@jennita #SMX #12C ! #10 Serenity Now

@jennita #SMX #12C ! When all hell breaks loose,! Stay cool and calm

@jennita #SMX #12C ! And never feed the trolls!

Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You!

#smx presentations

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