Published on July 26, 2008
the edge what gives successful organizations an advantage over competition?
… nothing lasts forever. ‘ the edge’ always changes
ownership utilization owning the ‘edge’ is the first step; later, utilizing it becomes key
natural resources were the earliest
… oil, coal, ore, land… coal and cotton gave britain a head-start in the industrial revolution oil continues to be a bone of contention
… and gold (wealth) too the presence of capital drives commerce
soon, utilizing resources became key henry ford’s assembly line concept put them on top the race for ownership gave way to the race for optimum utilization
better banking used wealth better
the next ‘edge’ was ‘demand’ owning and utilizing resources efficiently took care of ‘supply’ marketing, or creating demand, assumed importance after that those who owned consumers, owned demand
strong brands help own consumers the need for strong brands gave rise to advertising
soon, demand had to be utilized better walmart utilized their consumer base effectively strong corporates diversified on the back of historical brand appeal
technology came next ibm used it’s headstart in technology
using available tech better went further the ipod was based on current technology nintendo’s wii used available technology to outrun competition
the internet was the new battleground early portals quickly gained ground google’s superior search engine and better interfaces won the battle, though
web2.0 uses the net better
so, what next?
factories, banks, brands, technology & the web generate & store…
data is the new ‘edge’
firms have led by owning data research agencies survive on the quality of their data technology firms have specialized in helping manage the data
so, harnessing data comes next
this is called analytics
capital one used massive consumer database to drive it’s ‘information business strategy, that took it ahead’ there have been some initial successes… pureplay analytics specialists are cropping up
… but there is a long way to go, yet.
use your data better get ahead
[email_address] http://mobiusview.blogspot.com a presentation by mobius view
thanks! images from the flickr pages of thomas hawk, raterrell, ryanbooth, guy with a camera, jim reeves, steve webbel, emily (artbear), scott wills, cliff dwelling, ian s, benben, sandman, ilovebutter, tuminelli, sou, photo david wikipedia
the flickr pages of thomas hawk, raterrell, ryanbooth, guy with a camera, jim reeves, steve webbel, emily (artbear), scott wills, cliff dwelling, ian s, benben, sandman, ilovebutter, tuminelli, sou, photo david
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The Edge is a fitness, sport, and wellbeing complex at the University of Leeds. It has state of the art facilities and top notch coaches. Visit us now!