The Do’s and Don’ts of Link Building

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Information about The Do’s and Don’ts of Link Building
Business & Mgmt

Published on March 3, 2014

Author: joellyntart959



Getting quality backlinks is a crucial part of promoting your site and making it a lot more visible on search engines like google. To know more information on how to get good backlinks, visit this link:

The Do’s and Don’ts of Link Building How to get backlinks pg. 1

Backlinks are still an essential part to having a good ranking on search engines. However, unlike before, link building as a ranking strategy is no longer a numbers game these days. Rather than quantity, search engines now put more importance on the quality and relevance of your backlinks. To help you get good quality backlinks, here are some things to do and avoid. Focus on quality and relevance – Before you send requests to webmasters of sites you wish to become link partners with, make sure those sites cater to your target audience and regularly feature content that are relevant or complementary to what you offer. By choosing relevant sites, you will drive targeted traffic. Since the people who visit you from these partner sites are already interested in the products or services you are offering, the likelihood of you converting them into actual paying customers will be higher. In contrast, linking with irrelevant sites will not attract quality leads, and it may even hurt your ranking. Upload worthwhile content – Offer great content. Use your site to engage your customers instead of hard selling. Offer content that people will find so interesting or informative that they will be prompted to bookmark or share it to their friends. Avoid duplicating content on your website or guest blogging for irrelevant sites. Misleading people with irrelevant content will also hurt your ranking and traffic. To know more information on how to get good backlinks, visit this link: Promote your content – These days, having great content is no longer enough since a lot of websites also offer valuable content. The content you upload will get considerably pg. 2

more traction if you promote this actively through your social media platforms. That way, those who follow you through your social media accounts will know if you have uploaded new content. However, avoid engaging in blatant self promotion. Do not spam your follower’s feeds or walls with your promotional links. Don’t buy links – Search engines are keeping a close watch on low quality link sites that are engaged in link farming. If the search engine detects that you are participating link farming, your site will be penalized. You may lose your traffic and ranking as a result. Go here for more tips on how to promote your website. Write a customized link request to the site owner – When commenting on online communities, don’t casually leave a link back to your site. If you want a link from the site, ask the site owner. Write a custom request to explain why a link to your site is relevant to their audience. pg. 3

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