The Display Ad of the Future - It’s All About You by Tim Mayer of Trueffect

38 %
63 %
Information about The Display Ad of the Future - It’s All About You by Tim Mayer of Trueffect
Marketing

Published on March 11, 2014

Author: SearchMarketingExpo

Source: slideshare.net

Description

Marketingland.Com Digital Summit Session #Smx #Ms4 - The Display Ad Of The Future: It’S All About You Presentation By Tim Mayer @Timmayer Of Trueffect

The Display Ad of the Future: It’s All About You Tim Mayer Chief Marketing Officer Trueffect 3/10/2014Trueffect 1

Trueffect Inc. Confidential. 2014© All Rights Reserved What do these three people have in common? 3/10/2014Trueffect 2 F. Scott Fitzgerald Salman Rushdie Joseph Heller

Trueffect Inc. Confidential. 2014© All Rights Reserved The Move Towards Relevance 3/10/2014Trueffect 3 and Away from Resonance…

Storytelling Resonance & Relevance 4 Trueffect3/10/2014

Trueffect Inc. Confidential. 2014© All Rights Reserved Storytelling with Resonance 3/10/2014Trueffect 5

Trueffect Inc. Confidential. 2014© All Rights Reserved Data Versus Brand Marketers 3/10/2014Trueffect 6

Trueffect Inc. Confidential. 2014© All Rights Reserved Traditional Measurement by Channel 3/10/2014Trueffect 7

Trueffect Inc. Confidential. 2014© All Rights Reserved Ad Measurement is a Mess 3/10/2014Trueffect 8 3rd Party: U.S. Reach of 2.4 B U.S. Population = 313.9 M but..

Trueffect Inc. Confidential. 2014© All Rights Reserved Need to tell story with Data across Channels 3/10/2014Trueffect 9

Trueffect Inc. Confidential. 2014© All Rights Reserved Structured Versus Unstructured Channels 3/10/2014Trueffect 10 Owned Paid Earned Landing Pages Brand Awareness Amplification Brand Experience Discovery & Intent Capture

Trueffect Inc. Confidential. 2014© All Rights Reserved 360 Profile: Structured and Unstructured 3/10/2014Trueffect 11

Trueffect Inc. Confidential. 2014© All Rights Reserved The Evolution of Display 3/10/2014Trueffect 12

Trueffect Inc. Confidential. 2014© All Rights Reserved Display buys used to be contextual… 3/10/2014Trueffect 13

Trueffect Inc. Confidential. 2014© All Rights Reserved Data Growing FAST! 3/10/2014Trueffect 14 • Online/offline • CRM • Registration • First- Party data shared among advertisers • Aggregated data • Inferred vs. declared First Party Second-Party Third-Party

Trueffect Inc. Confidential. 2014© All Rights Reserved Now Buying Audiences 3/10/2014Trueffect 15

Trueffect Inc. Confidential. 2014© All Rights Reserved Marketing Funnel Creative Targeting on Audience Segments 3/10/2014Trueffect 16 Standard Offer CTR focused creative Value and Offer based Aligned to product, location etc. Upsell/Cross- sell retention Unknown Visitor Product Interest Visitors Recent Visitors Language Lapsed Visitors Language Existing Customer/Produc t Interest

What’s Next? 3/10/2014Trueffect 17

Trueffect Inc. Confidential. 2014© All Rights Reserved 3/10/2014Trueffect 18 Location Signals: iBeacons ALEX AND ANI

Trueffect Inc. Confidential. 2014© All Rights Reserved Opt-in to Offers 3/10/2014Trueffect 19

Trueffect Inc. Confidential. 2014© All Rights Reserved Viral Pull Ads 3/10/2014Trueffect 20

Thanks! Twitter: @timmayer 3/10/2014Trueffect 21

#smx presentations

Add a comment

Related presentations

Related pages

Digital Marketing Summit at SMX - Tim Mayer of Trueffect ...

"The Display Ad Of The Future: It's All About You ... "The Display Ad Of The Future: It's All About You" by Tim Mayer ... Tim Mayer of Trueffect
Read more

VIDEO + SLIDESHOW: The Display Ad Of The Future

VIDEO + SLIDESHOW: The Display Ad Of The Future. ... The Display Ad of the Future: It’s All ... It’s All About You by Tim Mayer of Trueffect from ...
Read more

The Display Ad of the Future - It’s All About You by Tim ...

... The Display Ad Of The Future: It’S All About You Presentation By Tim Mayer @Timmayer Of Trueffect ... It’s All About You by Tim Mayer of Trueffect.
Read more

The Display Ad of the Future: It's all about you ...

Share The Display Ad of the Future: It's all about you ... Future: It’s All About You Tim Mayer Chief ... Trueffect Inc. Confidential. 2014© All Rights ...
Read more

#SMX Liveblog: Why The Display Ad Of The Future Is All ...

As mentioned it’s all a matter of moving ... Why The Display Ad Of The Future Is All About You ... Glad you found Tim Mayer’s display marketing ...
Read more

Get To Know: Trueffect’s Chief Marketing Officer

... Trueffect’s Chief Marketing Officer. ... Tim Mayer Chief Marketing Officer, Trueffect. ... the content marketing machine with all the other ...
Read more

Tim Mayer | LinkedIn

View Tim Mayer’s professional profile on ... Tim leads Marketing at Trueffect ... After all, it’s very simple to see that retargeting is a big winner ...
Read more

Display Ad | LinkedIn

View 7517 Display Ad posts, ... get all the professional insights you need on LinkedIn. ... Head of Display & Ad Operations at Paddy Power Betfair
Read more