Published on February 18, 2014
Social Media 101: Building the Digital You By Tami Cannizzaro, Social Business Leader at IBM
Ask Yourself 1. Who are you? 2. What do you stand for? 3. What is Your Brand? © 2012 International Business Machines Corporation 2
© 2012 International Business Machines Corporation 3
I’m too busy. © 2012 International Business Machines Corporation 4
I just don’t have time. © 2012 International Business Machines Corporation 5
I don’t know where to start. © 2012 International Business Machines Corporation 6
Making Update Markets LinkedIn Capturing Get on Markets Twitter Grow Your ‘Friends’ © 2012 International Business Machines Corporation 7
1. Create and control your professional profile 2. Choose contacts to keep up to date, communicate, 3. Join Groups to engage and exchange in conversation 4. Learn about events in your industry 5. Research companies & professionals ◄ © 2012 International Business Machines Corporation 11:13:06 11:09:42 AM 8
Checklist • All of your (relevant) employment history • Your CV • Your education • Your social profiles • Joining groups and contributing to them • Making connections will get you insider information on your clients © 2012 International Business Machines Corporation 9
Ask, what does your profile say about you? © 2012 International Business Machines Corporation 10
Consider posting on LinkedIn © 2012 International Business Machines Corporation 11
WHO YOU SHOULD CONNECT WITH: 1. People you went to school with 2. Your personal network (friends) 3. Colleagues and partners 4. Customers/partners you have met in person 5. Those in your professional contact list 6. Those in your phone’s contact list 7. People you may know © 2012 International Business Machines Corporation 12
WAYS TO INTERACT ON LINKEDIN: 1. Like someone’s activity 2. Share a post 3. Comment on a post 4. Endorse someone’s skill(s) 5. Recommend a colleague, partner or customer 6. Join a group 7. Start or engage in a discussion in a group 8. Send someone a direct message or share a link 9. Visit someone’s profile 10. Ask for an introduction or recommendation © 2012 International Business Machines Corporation 13
Let’s talk about Twitter!
What do I use it for? 1. Find out what’s happening in the industry 2. Follow Influencers in your industry 3. Establish yourself as an expert 4. Build a network 5. Develop relationships with peers, colleagues, prospects, clients 6. Promote your professional activities © 2012 International Business Machines Corporation 15
BENEFITS OF USING TWITTER: 1. See what’s going on with your customers and their competitors 2. Interact and connect with influencers in your industry/segment 3. Discover content and learn 4. Become more influential in your area
Pick a username that’s easy to remember. © 2012 International Business Machines Corporation 17
Include full name so people can find you. © 2012 International Business Machines Corporation 18
What does your profile say about you?
Setting up your profile.
Link to LinkedIn profile for more info.
Make it count! Elevator pitch in 160 characters.
LISTS TO CREATE ON TWITTER: 1. Thought leaders and influencers for your area of expertise (experts, analysts, etc) 2. News and official sources of information 3. Your customers’ official accounts 4. Your customer’s competitors 5. Your company’s competitors 6. Colleagues 7. Business partners 8. Customers 9. Prospects
WHAT TO SHARE: 1. Interesting articles and blog posts 2. Thought leadership content related to your area of expertise 3. Videos (YouTube, Vimeo, TED) 4. Useful presentations and whitepapers (Slideshare) 5. Insights (people love stats) and quotes 6. General business and leadership tips and advice 7. Keep self-promotion and marketing to 20% or less 8. Infographics and images
WAYS TO INTERACT ON TWITTER: 1. Retweet 2. Favorite someone’s tweet 3. Respond to a tweet 4. Mention someone 5. Follow 6. Add to a list 7. Share your own thoughts
What do I use it for? ADD GOOD VISUAL SAMPLE 1. Take business relationships to the next level 2. Conversation points that help to deepen your relationship © 2012 International Business Machines Corporation 26
3 in 5 IT decision makers use social media to learn about new products and technologies.
86% Business technology decision-makers that use social media for professional reasons.
1 in 5 minutes online is spent on social networks.
91% of mobile users keep their devices within arm's reach 100% of the time.
Customers are googling your name before you walk in the door…
When they get a voicemail or before a conference call…
"The best employees are not just present in social media, they position themselves as credible and influential sources in customer networks." - Sales Executive Council
Thank you. Connect with me Linkedin: http://linkedin.com/in/TamiCannizzaro Twitter: http://twitter.com/TamiCann
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