The Digital Experience

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Information about The Digital Experience

Published on October 8, 2009

Author: jkottcamp

Source: slideshare.net

Description

The digital experience goes well beyond websites. This is an introduction to IDE, Integrated Digital Experience

The Digital Experience It’s well beyond the Web site John Kottcamp, Chief Marketing Strategist Integrated Marketing Communications Conference, Kansas City, October 8, 2009

But first, who are we Ascentium is a digital agency dedicated to creating exceptional, results- oriented user experiences - because their outcomes form the core of an organization’s success. A Little about us: • Ranked #27 among Ad Age’s Top 50 Digital Agencies • Recently featured in Q2 2009 Forrester Wave® for Interactive Agencies – Web Design • Inc. 500/5000 list named Ascentium of the fastest-growing private companies in America 5 times since 2005. • Microsoft 2009 Partner of the Year for CRM • Based in Bellevue, Washington • With almost 500 employees in 6 offices across the country and in the UK Bellevue Seattle Portland Spokane Los Angeles Baltimore London

And you may have heard of a few of our Clients Bellevue Seattle Portland Spokane Los Angeles Baltimore London

The Universe Bellevue Seattle Portland Spokane Los Angeles Baltimore London

The Digital Universe Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Some Historical Context

ARPANET Bellevue Seattle Portland Spokane Los Angeles Baltimore London

1970s Bellevue Seattle Portland Spokane Los Angeles Baltimore London

1980s Bellevue Seattle Portland Spokane Los Angeles Baltimore London

1990s Bellevue Seattle Portland Spokane Los Angeles Baltimore London

The dot.com Boom & Bust Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Websites in the 21st Century Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Ecommerce Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Search Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Blogs Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Social Networks Bellevue Seattle Portland Spokane Los Angeles Baltimore London

User Generated Content Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Micro Blogging Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Mobile Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Where do we go from here… • In today’s world, companies and brands need to reach across all the manifestations of the web experience • Your customers don’t differentiate your brand where ever they encounter it • If you don’t guide their perception of your brand, they will without you • Its up to you to start looking at the bigger picture The Integrated Digital Experience, or IDE Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Integrated Digital Experience – A Marketing Perspective • Brand Awareness • Brand Engagement • Brand Loyalty • Brand Evangelism Bellevue Seattle Portland Spokane Los Angeles Baltimore London

IDE - Marketing Print Twitter Broadcast Social Cable Networks Blog Outdoor Brand Landing Direct Pages Mail Website Email Search Banners Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Integrated Digital Experience – A Sales Perspective •Product Awareness •Consideration •Preference •Purchase •Retention Bellevue Seattle Portland Spokane Los Angeles Baltimore London

IDE Sales Email Partners Events Portals CRM Webinars Collateral Website Lead Nurturing Bellevue Seattle Portland Spokane Los Angeles Baltimore London

IDE Website Flash/ Silverlight Content Cookies/ Management Bookmarks System Web Analytics Website “My sites” Landing Personalized Pages Widgets/ Gadgets Bellevue Seattle Portland Spokane Los Angeles Baltimore London

IDE Ecommerce Website Payment Analytics Processing Commerce Platform Affiliate Order Program Management Content Management CRM System Bellevue Seattle Portland Spokane Los Angeles Baltimore London

IDE Social Media Facebook YouTube Blogs Website LinkedIn Forums Yammer Twitter Bellevue Seattle Portland Spokane Los Angeles Baltimore London

IDE Mobile Voice iPhone SMS Text APPs. Mobile Device Wireless Mobile Email Web Bluetooth Wi-Fi Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Integrated Digital Experience Facebook Campaign LinkedIn Site Banner Twitter Ad Website I Phone Yammer App. Mobile Blog WAP Bellevue Seattle Portland Spokane Los Angeles Baltimore London

A couple of Examples A little bit of Heaven and … Bellevue Seattle Portland Spokane Los Angeles Baltimore London

 Find your audience where they live Tech buyers and influencers watch G4 Attack of the Show Bellevue Seattle Portland Spokane Los Angeles Baltimore London

We went to where the audience hangs out and hooked them with a relevant search term – Oliva Munn in this case Bellevue Seattle Portland Spokane Los Angeles Baltimore London

And we integrated the experience between Youtube, a campaign landing page and a corporate Website Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Tap into an existing community And integrate Web, 3d animation and blogs Bellevue Seattle Portland Spokane Los Angeles Baltimore London

Conclusions 1. The Web has evolved into much more than Websites 2. With social networking sites like Facebook and LinkedIn, its no longer a question of if your company belongs, it’s a must 3. Your Web site should be the hub, with a strong linking strategy across all web experiences 4. Every place you exist on the Web needs to reflect your brand (but that doesn’t mean its has to be branded. Oh, and by the way… Integrated experience isn’t limited to the Web Bellevue Seattle Portland Spokane Los Angeles Baltimore London

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