Published on February 5, 2008
The difference between a KPI and a Metric Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog
How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
Understand that using KPI and Metric interchangeable is wrong
...a KPI is a Metric but a Metric is not necessarily a KPI !
is this important
without real KPI’s an organisation will not perform to its maximum
- this is in particularly true for businesses where online performance is a vehicle for success!
developing the wrong KPI will create more harm than help
KPI criteria How do I conclude
You look for the following 7 KPI characteristics
a KPI echoes organizational goals 1
a KPI is decided by management 2
3 a KPI provides context
a KPI creates meaning 4 on all organizational levels
a KPI is based on legitimate data 5
6 a KPI is easy to understand
7 a KPI leads to action!
SUPER online marketing KPI examples please
First, It is never about financial metrics They represent the results of driving a good KPI
KPI Ad CTR (for online media and content websites)
KPI Cost Per New Subscriber (for online media and content websites)
KPI Web Customer Interactions (for online self service websites)
KPI Look-To-Book Ratio (for online travel and hospitality websites)
Want to know more about Analytics and Marketing? VisualRevenue.com/blog
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