The desire for sweeter beer drives the market for flavored beer and beer mixes

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Information about The desire for sweeter beer drives the market for flavored beer and beer...
Business & Mgmt

Published on March 13, 2014

Author: researchonglobalmarkets

Source: slideshare.net

Description

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Abstract:
Sweetening The Pils - The Market for Flavored Beer and Beer Mixes
Product Synopsis
This report provides an overview of the market for flavored beers and beer mixes and the drivers behind the growth in the category
Introduction and Landscape
Why was the report written?
One of the fastest growing sectors within the beer industry is currently flavored beer.
What is the current market landscape and what is changing?
Despite the relatively long history of flavoring and mixing beers, the current market development can be viewed in three phases. Firstly there was the development of flavored beers. The second phase was the development of the Biermixgetranke (Beer Mix Drinks) category in Germany. The most recent phase has been the explosion of Radlers in East Europe.
What are the key drivers behind recent market changes?
The primary driver behind flavored beers and beer mixes is the desire for sweeter, easier to drink beers. This also makes flavored beers appealing to female consumers.

Table of Contents:
Executive Summary
Definition of Flavored Beer and Beer Mixes
The Post-Mix Issue The Drift to the Sweet Spot
A Brief History of Flavored Beer and Beer Mixes
Drivers of Flavored Beer and Beer Mix Growth
Geographical Spread of Flavored Beers and Beer Mixes
Market Survey Market Survey
China Malaysia
Bulgaria
Croatia
Czech Republic
Estonia
Hungary
Latvia
Lithuania

Report: Sweetening The Pils - The Market for Flavored Beer and Beer Mixes Category: Food and Beverage www.researchonglobalmarkets.com Insert Image Height - 3.60 Width – 4.98

www.researchonglobalmarkets.com • Despite the relatively long history of flavoring and mixing beers, the current market development can be viewed in three phases • The first phase was marked by the development of flavored beers • The second phase involved the development of the Biermixgetranke (Beer Mix Drinks) category in Germany • The most recent phase comprises the explosion of Radlers in Eastern Europe • A noticeable trend across all alcoholic beverage categories centers on sweeter tasting products Report Insights Report: Sweetening The Pils - The Market for Flavored Beer and Beer Mixes

www.researchonglobalmarkets.com • The primary driver behind flavored beers and beer mixes is the desire for sweeter, easier to drink beers • This also makes flavored beers appealing to female consumers • Flavored beer encompasses two distinct sub-categories consisting of true flavored beers and beer mixes • Flavored beers are normal strength beers with added flavors • Beer mixes are beers mixed with soft drinks, typically lemonade, but also including cola, fruit juice, or even iced tea • Beer Mixes are normally around half the strength of normal beer (2.0% to 2.5% Abv) Report Insights (Continued) Report: Sweetening The Pils - The Market for Flavored Beer and Beer Mixes

www.researchonglobalmarkets.com • Dynamics and structure of the flavored beer and beer mix category worldwide • Data includes volumes from 2008 to 2012 plus provisional data for 2013 • Segmentation of the category into flavored beers and beer mixes • Data and analysis of the performance of brands in the flavored beer and beer mix categories • Profiling of flavored beer and beer mix brands and strategies of the five leading global brewing groups Report Coverage Report: Sweetening The Pils - The Market for Flavored Beer and Beer Mixes

www.researchonglobalmarkets.com Table of Contents • Executive Summary • Geographical Spread of Flavored Beers and Beer Mixes • Global Brewers and Flavored Beer and Beer Mixes • Methodology and Product Definitions Report: Sweetening The Pils - The Market for Flavored Beer and Beer Mixes

www.researchonglobalmarkets.com • Publish date: Oct 4, 2013 • Number of slides: 89 • Geographic coverage: Global • Available format: PDF, CD, Hardcopy • Price for Single User License: USD 4,860 • Price for Site License: USD 4,860 • Price for Global User License: USD 4,860 • Delivery Time: Within 1 business day • Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal Report Details Report: Sweetening The Pils - The Market for Flavored Beer and Beer Mixes

www.researchonglobalmarkets.com Interested in this report? About Us Research on Global Markets is a leading source for market research on various sectors globally offering premium research content from worldwide publishers of market research reports For further information, get in touch with us: E-mail: support@researchonglobalmarkets.com Call: US: +1 866 325 7446 UK: +44 203 514 2363 Others: +91 22 4098 7600 Industry Segments Automotive & Transport Consumer goods Agriculture Food and Beverage Energy and Utilities Public Sector Manufacturing & Construction Healthcare Media & Entertainment IT, Telecom & Electronics Services Others To view more details regarding this premium market research report, Please click here

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