The decline and fall of nokia

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Information about The decline and fall of nokia
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Published on May 5, 2014

Author: DavidCord

Source: slideshare.net

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The Decline and Fall of Nokia

The Decline and Fall of Nokia Not just a company DeclineandFallofNokia.com

Nokia was headquartered in a building called Nokia House. They had to sell Nokia House when they ran low on money. Microsoft is now in Nokia House. Nokia moved away. People used to call Nokia House the PowerPoint Palace. You can tell a story using PowerPoint. DeclineandFallofNokia.com

DeclineandFallofNokia.com Nokia is a very old company They began operations in 1865 as a paper mill. They used to make rubber boots. Sometimes you can find an old Nokia television at yard sales. Nokia has had many CEOs.

Kari Kairamo was CEO of Nokia 1977-1988 DeclineandFallofNokia.com He used to be a paper machinery salesman. • Nokia used to be in the paper business. He wanted Nokia to expand into high technology. • Nokia is still in high technology. Kari Kairamo said: “We are all the time selling bits, buying bits, making joint ventures. Nothing is holy inside Nokia.” • Even mobile phones are not holy.

Just a company? His children did not come to see him at Christmas But he said he neglected everything else in his life for it One executive said Nokia was ”just a company” DeclineandFallofNokia.com

Just a company? DeclineandFallofNokia.com Kari Kairamo killed himself when he was CEO He liked to play bandy. His wife was a concert pianist. He was from a family of famous artists.

Jorma Ollila changed Nokia DeclineandFallofNokia.com Jorma Ollila became CEO in 1992 He knew mobile communications would be big Ollila sold off the old industrial divisions Mobile communications became big Nokia made a lot of money

The good times were very good DeclineandFallofNokia.com 20000 25000 30000 35000 40000 45000 50000 55000 2003 2004 2005 2006 2007

People like to remember good times DeclineandFallofNokia.com Those were fun days. The sky was the limit. There was not one company in the world with that freedom and responsibility. The Google and Apple of today aren’t good examples. There was nothing like it. I have so many fond memories. Throughout the years we had great events with such a great team spirit. Nokia always had the best events.

But nothing stays the same forever DeclineandFallofNokia.com

DeclineandFallofNokia.com • Inward-looking • Arrogant • Complacent •Ultra-segmented market •Prioritise existing businesses •Cost control > value creation • Autonomy disappeared • Matrix management • Autocracy • Confusion • Bureaucracy • Meetings • Procedures • Processes Complexity increased The organisation changed The culture devolved Strategy and tactics altered

Acedia noun. ME ORIGIN Latin accidia from Greek ἀκηδία, negligence Spiritual or mental sloth; apathy. DeclineandFallofNokia.com

DeclineandFallofNokia.com

”I don't even know where to start the hate parade I want to unleash on S60 5th edition… when legacy (sorry, mature) software runs into a crappy half-assed UI, it's a steaming pile of suck on a slab of garbage toast.” “Its visual feel is dated and worn, like someone dragged 2003 into the present tied to the back of a battered and rusted pickup truck.” ”Inconsistency seems to be the rule. Some stuff you double tap to activate, other stuff you single tap… There's no flick scrolling, except for when there is, like in the Ovi Store.” “Ovi Store manages to have the worst mobile app store interface I've seen yet.” DeclineandFallofNokia.com

DeclineandFallofNokia.com 0 10 20 30 40 50 60 Nokia Smartphone Market Share 2007-2014

DeclineandFallofNokia.com Nokia’s survival was doubtful They sold Devices & Services to Microsoft They moved to Windows Phone The situation became critical Nokia struggled Stephen Elop was hired

I called Anssi Vanjoki after the announcement. He avoided the words ”sale” and ”divestment.” They were like names of demons he was fearful to invoke. I felt horrible for bothering him, for being an incosiderate bloodsucking bastard. Yet he is still polite to me. I’m sorry, Anssi. I really am. DeclineandFallofNokia.com

Ways Nokia’s mobile device business can be remembered DeclineandFallofNokia.com Bad Good

”Why did we do it? Connecting people. There is something very genuine in that slogan.” ”I have teenage kids now, and I sit and watch them tapping away on their phones, and I realise they are communicating completely differently now because of what we did.” ”Connecting people. A better mission statement I have never heard.” DeclineandFallofNokia.com

DeclineandFallofNokia.com

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