The Dairy Market 2014

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Information about The Dairy Market 2014
Marketing

Published on February 23, 2014

Author: HamishRentonAssociates

Source: slideshare.net

Description

Hamish Renton of HRA Associates looks ahead at what's happening in the Dairy Market for 2014. He looks at the commodity market and how the GDT is effectively becoming the world stock exchange for the Dairy Market. Hamish also looks at flavoured Milk category and the Cheese market and Jess House, analyst at HRA, talks about what the future holds for the Butter Industry

Dairy Market 2013-14

The Commodities Market • GDT becoming world stock exchange for dairy • Butter, whey, cheddar, SMP all being traded internationally • Dairy prices are increasingly being set by the GDT

Mergers and Acquisitions in Dairy • Big changes in own label cheese

Flavoured Milk Protein drinks • Historically drinks made up at home • Now moving towards ready to drink

Flavoured Milk Cont. • Value sales up 9.3% • Volume sales up 5.6% • Total category - £119m Why? • Lots of new entrants to market • Promotions in store

Capacity Balance • Too little milk, processing assets not utilised • Too much milk, unable to process. • Milk supply affected by weather, seasonality, demand and prices

Butter • Arla moved production to Westbury (Anchor) • Muller Wiseman opened up in Market Drayton • Dairy Crest moved butter packing into Kirby

Butter Cont. • British Provenance increasingly being used to inspire brand loyalty • Value sales of diet spreads down 4.1% due to fear of additives and E numbers • Opportunity for healthy, natural spreads

Fresh, Doorstep and UHT Milk • UHT sales down • Doorstep milk down • Fresh milk up £5.2bn, volume growth 1.5%

Milk Cont. • Explosive growth in Lactose Free • Yoghurt, butter, milk, cream

Milk Cont. • Massive investment in liquid milk: – Severnside, Dairy Crest – Aylesbury, Arla – Muller Wiseman

Looking to 2014 Quotas in 2014 Abolition in 2015 Market tightens in response Will the UK have enough milk supply to respond?

HRA – The Dairy Specialists We understand the whole supply chain Milk Supply Consumers Processors Retailers

HRA – A Pathway to Success • Projects require bespoke, tailored solutions. Our specialisms include: Dairy Consultancy Category Management Marketing & Branding Sales & Distribution Market Research Packaging

HRA – Recent Projects

Contact Us Address 2DU Phone E-mail Rockwood House, Parkhill Road, Torquay, TQ1 01803 203387 info@hamishrenton.com

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