Published on February 23, 2014
Dairy Market 2013-14
The Commodities Market • GDT becoming world stock exchange for dairy • Butter, whey, cheddar, SMP all being traded internationally • Dairy prices are increasingly being set by the GDT
Mergers and Acquisitions in Dairy • Big changes in own label cheese
Flavoured Milk Protein drinks • Historically drinks made up at home • Now moving towards ready to drink
Flavoured Milk Cont. • Value sales up 9.3% • Volume sales up 5.6% • Total category - £119m Why? • Lots of new entrants to market • Promotions in store
Capacity Balance • Too little milk, processing assets not utilised • Too much milk, unable to process. • Milk supply affected by weather, seasonality, demand and prices
Butter • Arla moved production to Westbury (Anchor) • Muller Wiseman opened up in Market Drayton • Dairy Crest moved butter packing into Kirby
Butter Cont. • British Provenance increasingly being used to inspire brand loyalty • Value sales of diet spreads down 4.1% due to fear of additives and E numbers • Opportunity for healthy, natural spreads
Fresh, Doorstep and UHT Milk • UHT sales down • Doorstep milk down • Fresh milk up £5.2bn, volume growth 1.5%
Milk Cont. • Explosive growth in Lactose Free • Yoghurt, butter, milk, cream
Milk Cont. • Massive investment in liquid milk: – Severnside, Dairy Crest – Aylesbury, Arla – Muller Wiseman
Looking to 2014 Quotas in 2014 Abolition in 2015 Market tightens in response Will the UK have enough milk supply to respond?
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