The costs of electronic publishing

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Information about The costs of electronic publishing

Published on June 7, 2008

Author: atypon

Source: slideshare.net

The costs of electronic Publishing NASIG - Phoenix Arizona Friday June 6th Chris President – V.P Sales and Marketing Leader in the Provision of E-publishing Solutions www.atypon.com

Helping You Grow Your Business Online Providing sophisticated and flexible e-publishing solutions  Widen readership  Create new business models  Grow revenue  Take control of your content  Interact with the reader more effectively

Some Recent Client Signings

Agenda   The perils of prediction   The need to invest   What does the money go on – the components of hosting.   Morphing content   The Scale challenge

Future Trends Leader in the Provision of E-publishing Solutions www.atypon.com

James Danforth Quayle

Wikipedia – Dan Quayle entry ………..“Contributing greatly to the perception of Quayle's incompetence was his tendency to make public statements which were either Self-contradictory quot;We don't want to go back to tomorrow, we want to go forward“ Obvious quot;For NASA, space is still a high priority“ Geographically wrong “I love California. I practically grew up in Phoenix.quot; Fallacious “It's time for the human race to enter the solar systemquot; Or painfully confused and inappropriate, as when he addressed the United Negro College Fund, whose slogan is quot;A mind is a terrible thing to waste,quot; and said quot;You take the United Negro College Fund model that what a waste it is to lose one's mind or not to have a mind is being very wasteful. How true that is.quot;

The Rehabilitation of Dan Quayle Prediction is very difficult, especially about the future Niels Bohr (1885 - 1962) The future will be better tomorrow Dan Quayle (1947 -

The Perils of Prediction Electronic publishing   ……Paper can be replaced as the storage and transport mechanism. We can move to electronic publishing and distribution of journals, newsletters, indexes, bibliographies, and so forth. This transition will increase the speed and lower the cost of dissemination. ……   The journey from electronic publishing to multi- media publishing is short. Journal articles of the future could include audio and video clips when they are appropriate for the situation. Management Information Systems Quarterly Vol 18, No. 3, September, 1994 Creating and Sustaining Global Community of Scholars Richard Watson

Capabilities and the need to invest   http://www.misq.org/

Multimedia capabilities University of Chicago press site   http://www.journals.uchicago.edu/doi/full/ 10.1086/343751 Annual Reviews site   http://arjournals.annualreviews.org/doi/suppl/ 10.1146/annurev.biochem.75.103004.142647

What is required to achieve the potential of electronic publishing? INVESTMENT How Much?

Open Journal Systems (OJS)   “$400,000 U.S….. is enough to purchase hosting and support services, using Open Journal Systems , for 785 journals!   $509 U.S. per year   Heather Morrison The Imaginary Journal of Poetic Economics Thursday, January 25, 2007 Stop fighting the inevitable - and free funds for OA!

International Consortium for the Advancement of Academic Publications   Journal creation from $3,600 Cdn (about $3,000 US; ongoing journal hosting, maintenance and conversion from 1,840 Cdn per year (about $1,500 U.S)   $1500 per year

The Aggregators   MetaPress, Ingenta Connect, Atypon Link   Probably in the area of $2,000-$5,000 per year per title   May include a percentage of any ecommerce revenues   Share a single platform   Share functionality   Limited bespoke capabilities at this price point.

The customised builders   HighWire, Scitation (AIP), Atypon   Pricing more mysterious   In the case of Atypon at least based on a combination of functional complexity and amount of content.   Possible with any of these to spend $500k-$1m a year on a site and it might only have one title

So why the disparity ? $500 - $500k? Capabilities and scalability

CAPABILITIES

Production

Production

Discoverability

Discoverability Localisation

Discoverability – Taxonomies - http://www.aluka.org/

Discoverability – Recommended articles

Discoverability – Recommended articles

Marketing - Multimedia capabilities University of Chicago press site   http://www.journals.uchicago.edu/doi/full/ 10.1086/343751 Annual Reviews site   http://arjournals.annualreviews.org/doi/suppl/ 10.1146/annurev.biochem.75.103004.142647

Marketing - Multimedia capabilities

Marketing - Multimedia capabilities

Management Tools   On the desktop   Real Time   Control of   Business models; the matching of content bundles, and user and contracts   Look and feel   Content   Loading   Marketing

Admin Tool screen shot

SCALABILITY

Information overload today   The first learned societies and journals could encompass all disciplines   Today:   ~90% of the scientists who have ever lived are alive today   c. 3% annual growth in articles since 1981   c. 1.5M articles published in 2007 (Mabe, 2007)   Specialisation is inevitable   Even then, in most fields a researcher can’t cover it all Slide courtesy of Sally Morris – Morris Associates

Slide courtesy of Mike Mabe - STM

Making it easier to do what you already do THEN NOW   Letter, phone   Email   Paper submission, post to/from   Online journal submission and publisher and reviewers peer review   Print journals   E-journals   Printed indexes   Online search engines   Looking up citations   Citation linking   Recommendation, citation   Human (or machine) tagging Slide courtesy of Sally Morris – Morris Associates

Making it possible to do completely new things   Distributed data collection, sharing and analysis   New forms of communication: blogs, wikis etc   Developing ideas as a group/community   The possibilities of behavioural tracking Slide courtesy of Sally Morris – Morris Associates

The changing role of data   Data collection   Distributed/international   Previously unimaginable scale   E.g. Global Ocean Observing System (http:// www.aoml.noaa.gov/phod/goos.php)   Data sharing   E.g. Dataverse Project (http://thedata.org/)   Data analysis   Previously unimaginable speed and complexity   E.g. SETI project (http://setiathome.berkeley.edu)   Data (and text) mining (e.g. BioText, http:// biotext.berkeley.edu/) Slide courtesy of Sally Morris – Morris Associates

Where do journals and articles fit in all of this?   The individual article   Should we insist on a single, fixed, ‘version of record’? Slide courtesy of Sally Morris – Morris Associates

Where do journals and articles fit in all of this?   The individual article   Should we insist on a single, fixed, ‘version of record’?   …or should it be an evolving agglomeration of data, descriptive text, discussion, and other relevant media? Slide courtesy of Sally Morris – Morris Associates

Costs - People   People   An increasing Cost   Silicon Valley, China, India   New types   Engineers   Product Managers   Project Managers

Costs - Infrastructure   Flat cost – desktop costs $1500 every year since 85.   But …increasing capacity   Same for servers $10-15k for the last 10 years   But …increasing capacity

Costs - capacity   Increasing sessions   2001 signed with expectation of June 2005 100k articles and 300k sessions per month   By FEB 2002 120k articles and 600k sessions   100% out in 6 months   By 2005 over 1m articles and 6m sessions

The end cbeckett@atypon.com

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