Published on June 7, 2008
The costs of electronic Publishing NASIG - Phoenix Arizona Friday June 6th Chris President – V.P Sales and Marketing Leader in the Provision of E-publishing Solutions www.atypon.com
Helping You Grow Your Business Online Providing sophisticated and flexible e-publishing solutions Widen readership Create new business models Grow revenue Take control of your content Interact with the reader more effectively
Some Recent Client Signings
Agenda The perils of prediction The need to invest What does the money go on – the components of hosting. Morphing content The Scale challenge
Future Trends Leader in the Provision of E-publishing Solutions www.atypon.com
James Danforth Quayle
Wikipedia – Dan Quayle entry ………..“Contributing greatly to the perception of Quayle's incompetence was his tendency to make public statements which were either Self-contradictory quot;We don't want to go back to tomorrow, we want to go forward“ Obvious quot;For NASA, space is still a high priority“ Geographically wrong “I love California. I practically grew up in Phoenix.quot; Fallacious “It's time for the human race to enter the solar systemquot; Or painfully confused and inappropriate, as when he addressed the United Negro College Fund, whose slogan is quot;A mind is a terrible thing to waste,quot; and said quot;You take the United Negro College Fund model that what a waste it is to lose one's mind or not to have a mind is being very wasteful. How true that is.quot;
The Rehabilitation of Dan Quayle Prediction is very difficult, especially about the future Niels Bohr (1885 - 1962) The future will be better tomorrow Dan Quayle (1947 -
The Perils of Prediction Electronic publishing ……Paper can be replaced as the storage and transport mechanism. We can move to electronic publishing and distribution of journals, newsletters, indexes, bibliographies, and so forth. This transition will increase the speed and lower the cost of dissemination. …… The journey from electronic publishing to multi- media publishing is short. Journal articles of the future could include audio and video clips when they are appropriate for the situation. Management Information Systems Quarterly Vol 18, No. 3, September, 1994 Creating and Sustaining Global Community of Scholars Richard Watson
Capabilities and the need to invest http://www.misq.org/
Multimedia capabilities University of Chicago press site http://www.journals.uchicago.edu/doi/full/ 10.1086/343751 Annual Reviews site http://arjournals.annualreviews.org/doi/suppl/ 10.1146/annurev.biochem.75.103004.142647
What is required to achieve the potential of electronic publishing? INVESTMENT How Much?
Open Journal Systems (OJS) “$400,000 U.S….. is enough to purchase hosting and support services, using Open Journal Systems , for 785 journals! $509 U.S. per year Heather Morrison The Imaginary Journal of Poetic Economics Thursday, January 25, 2007 Stop fighting the inevitable - and free funds for OA!
International Consortium for the Advancement of Academic Publications Journal creation from $3,600 Cdn (about $3,000 US; ongoing journal hosting, maintenance and conversion from 1,840 Cdn per year (about $1,500 U.S) $1500 per year
The Aggregators MetaPress, Ingenta Connect, Atypon Link Probably in the area of $2,000-$5,000 per year per title May include a percentage of any ecommerce revenues Share a single platform Share functionality Limited bespoke capabilities at this price point.
The customised builders HighWire, Scitation (AIP), Atypon Pricing more mysterious In the case of Atypon at least based on a combination of functional complexity and amount of content. Possible with any of these to spend $500k-$1m a year on a site and it might only have one title
So why the disparity ? $500 - $500k? Capabilities and scalability
Discoverability – Taxonomies - http://www.aluka.org/
Discoverability – Recommended articles
Discoverability – Recommended articles
Marketing - Multimedia capabilities University of Chicago press site http://www.journals.uchicago.edu/doi/full/ 10.1086/343751 Annual Reviews site http://arjournals.annualreviews.org/doi/suppl/ 10.1146/annurev.biochem.75.103004.142647
Marketing - Multimedia capabilities
Marketing - Multimedia capabilities
Management Tools On the desktop Real Time Control of Business models; the matching of content bundles, and user and contracts Look and feel Content Loading Marketing
Admin Tool screen shot
Information overload today The first learned societies and journals could encompass all disciplines Today: ~90% of the scientists who have ever lived are alive today c. 3% annual growth in articles since 1981 c. 1.5M articles published in 2007 (Mabe, 2007) Specialisation is inevitable Even then, in most fields a researcher can’t cover it all Slide courtesy of Sally Morris – Morris Associates
Slide courtesy of Mike Mabe - STM
Making it easier to do what you already do THEN NOW Letter, phone Email Paper submission, post to/from Online journal submission and publisher and reviewers peer review Print journals E-journals Printed indexes Online search engines Looking up citations Citation linking Recommendation, citation Human (or machine) tagging Slide courtesy of Sally Morris – Morris Associates
Making it possible to do completely new things Distributed data collection, sharing and analysis New forms of communication: blogs, wikis etc Developing ideas as a group/community The possibilities of behavioural tracking Slide courtesy of Sally Morris – Morris Associates
The changing role of data Data collection Distributed/international Previously unimaginable scale E.g. Global Ocean Observing System (http:// www.aoml.noaa.gov/phod/goos.php) Data sharing E.g. Dataverse Project (http://thedata.org/) Data analysis Previously unimaginable speed and complexity E.g. SETI project (http://setiathome.berkeley.edu) Data (and text) mining (e.g. BioText, http:// biotext.berkeley.edu/) Slide courtesy of Sally Morris – Morris Associates
Where do journals and articles fit in all of this? The individual article Should we insist on a single, fixed, ‘version of record’? Slide courtesy of Sally Morris – Morris Associates
Where do journals and articles fit in all of this? The individual article Should we insist on a single, fixed, ‘version of record’? …or should it be an evolving agglomeration of data, descriptive text, discussion, and other relevant media? Slide courtesy of Sally Morris – Morris Associates
Costs - People People An increasing Cost Silicon Valley, China, India New types Engineers Product Managers Project Managers
Costs - Infrastructure Flat cost – desktop costs $1500 every year since 85. But …increasing capacity Same for servers $10-15k for the last 10 years But …increasing capacity
Costs - capacity Increasing sessions 2001 signed with expectation of June 2005 100k articles and 300k sessions per month By FEB 2002 120k articles and 600k sessions 100% out in 6 months By 2005 over 1m articles and 6m sessions
The end firstname.lastname@example.org
Introduction. In their excellent review of the development of scholarly publishing in the United States, Tenopir and King present evidence showing that the ...
the journal of electronic publishing. Quick search: About; Editors; Subscribe; Submit; Contact; Current Issue; Archive; About; Editors; Submit;
Electronic publishing ... established electronic versions or even moved entirely to electronic publication. Electronic publishing and copyright ...
Can electronic publications be operated at much lower costs than print journals, ... How low can the costs of electronic publishing be?
Key words: electronic publishing, electronic journals, ... Cost. Most electronic journals do not charge the reader at the present time, ...
The ongoing debate about the cost of publishing a scholarly article is often subsumed in the question of who ... Journal of Electronic Publishing 7, ...
The costs of information technology and the electronic library Diane R. Tebbetts This article discusses the impact of information technology ...
The cost of academic publishing. ... we don’t know how much academic publishing costs. ... of Periodicals from the Perspective of the Electronic Age.
Within the electronic book path, the publishing house's role remains ... process to account for the different mediums of publishing. While some costs, ...
The magic of multimedia can be included in electronic publishing. Multimedia elements such as graphics, animation, audio, short video clips, music or ...