The Content Creation Workflow: How to Bring Your Strategy to Life

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Information about The Content Creation Workflow: How to Bring Your Strategy to Life

Published on February 27, 2014

Author: granttilus



Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.

MnSearch Presentation:
Search Snippets #12: Content Strategy and Marketing
February 26, 2014

The Content Creation Workflow: How to Bring Your Strategy to Life Presented by: Grant Tilus @granttilus #MnSearch Search Snippets #12: Content Strategy and Marketing February 26, 2014

Who’s This Guy? Grant Tilus Associate Inbound Marketing Manager Content Marketing Director @granttilus

Let’s Talk About Creating Content

Who Struggles with Creating Content? Source:

Everyone Knows Content is King

Because It’s What Consumers Want • Nearly 90% of global online consumers want brands to share content online • 70% of consumers prefer getting to know a company via content marketing such as sponsored articles rather than ads Source:

And They Make It Sound So Easy

So You Give It a Try

But This Usually Happens

Because It’s Easier Said Than Done 21% of marketers struggle with producing enough content

Maybe It’s Time You Found a Solution

Let Me Introduce You To Trello

Why Trello? • Trello is a collaboration tool that organizes your projects into boards. In one glance it tells you what's being worked on, who's working on what, and where something is in a process. • It provides structure • It makes planning and production process simple. • It helps you stay organized

Here’s How To Use It for Creating Content The Trello Process and Workflow

Create a Board

Identify the Steps in the Process

That Was The Easy Part

It’s Time to Start Thinking

Put Your Ideas into a Card

7 Key Elements Your Card Needs Let’s Review Them!

#1: Target a Persona • • • • • • • • • • • Gender Family Life Education Income Location Technology Hobbies Likes Influencers Online Behaviors Obstacles

#2: Determine the Stage Sales in the Funnel • • • • • Discovery/Awareness Trigger/Interest Search Close/Buy Stay/Referral

#3: Find Your Keyword

#4: What Questions are You Trying to Answer with this Content • Keep in mind your personas • Remember your stage in the sales funnel • Consider creating a messaging map

#5: The Idea • Provide the high-level details of your idea • Consider how this piece of content is differentiated • How does this speak to your persona? • Discuss it with your team. Be open to input.

#6: Imagery • Consider your creative process - Provide direction for your creative team • Does the content match the creative? - Creative follows content not the other way around • Keep it legal - Try

#7: Call to Action • Remember your stage in the sales funnel • Create urgency • Indicate a specific action • Make it stand out

Put It All Together

Trello Features to Use

Move the Card Throughout the Process

Trello Makes the Content Production Process Efficient

But It’s Still Up to You to Do the Work

Don’t Be Like…

Make a Goal and Get Started

Thank You Grant Tilus - Associate Inbound Marketing Manager – Collegis Education - Content Marketing Director - MnSearch @granttilus

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