The Consumer Decision Journey: Financial Services

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Information about The Consumer Decision Journey: Financial Services

Published on March 7, 2014

Author: bingads



The question of how to manage household finances is a deeply personal one. The journey is often wrought with emotion and anxiety over whether consumers are making the right choices. In the newest Consumer Decision Journey study from Microsoft Advertising, we broadened our approach to look at how consumers tackle big financial goals and the triggers, tradeoffs and roadblocks they encounter along their decision pathways. We also examine people, media, and technology influencers to uncover opportunities for brands and companies to enable confidence, provide control, and build trust with consumers along the way.

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