The Community Tools You Need (Can't Be Built)

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Information about The Community Tools You Need (Can't Be Built)

Published on December 14, 2008

Author: monstro



Keynote for Do It with Drupal 08 in New Orleans, LA.

The Community Tools You Need

The Community Tools You Need Can’t Be Built

Who remembers the Webmaster?

Where does community fit?

Group Exercise













A group of people who have come together around common interests, in a defined space, around a shared social object.

Individuals inhabit different implied and stated roles, and are governed by different implied and stated rules.

Mechanisms exist for allowing these rules and norms to take form, and for enforcing them once they exist. Some Guidelines

PEOPLE MATTER They’re in charge.

Messy unpredictable complex





Like gardening

Finding your purpose

What kind of community are you building? Who belongs?





How heavy is your hand? Who are you trying to keep out? Open or private?

Are you one community, or an entire network?

Outline Your Assumptions

Vast spectrum of possibilities • Public v. Private • Entirely self- contained or enabling • Commercial v. Non- behaviors outside commercial your environment? • Siloed v. part of a • Democratic v. larger ecosystem Dictatorial • Technical v. Non- technical What does success look like? Defining metrics for success Define your success metrics Look for metrics that will act as effective proxies for success

What do you want? • Data quality • New product ideas • Data quantity • Regular community engagement • Tons of quot;eyeballsquot; • New business growth • Obsessive community engagement • Higher product sales • Identifying community evangelists • Selling more products to the same people • Better word of mouth


With great power...

Oh and one last thing


Lane Becker Email me at IM me at monstro9 on AIM Follow me on Twitter at /monstro Give me a call at 1-415-867-1708 Or just say hi in the hall

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