The Community Tools You Need (Can't Be Built)

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Information about The Community Tools You Need (Can't Be Built)
Technology

Published on December 14, 2008

Author: monstro

Source: slideshare.net

Description

Keynote for Do It with Drupal 08 in New Orleans, LA.

The Community Tools You Need http://www.flickr.com/photos/caribb/

The Community Tools You Need Can’t Be Built http://www.flickr.com/photos/moviejulie/

http://www.flickr.com/photos/donsolo/

http://www.flickr.com/photos/pbo31/

http://www.flickr.com/photos/amagill/

Who remembers the Webmaster? http://www.flickr.com/photos/stephenr/

Where does community fit? http://www.flickr.com/photos/beglendc/

http://www.flickr.com/photos/cdm/

Group Exercise http://www.flickr.com/photos/icopythat/

http://www.flickr.com/photos/santos/

Digg

MySpace

Facebook

Friendster

Twitter

Epicurious

Slashdot

Threadless

LinkedIn

Craigslist

Scrapbooking

Wikipedia

http://www.flickr.com/photos/exlibris/

A group of people who have come together around common interests, in a defined space, around a shared social object.

Individuals inhabit different implied and stated roles, and are governed by different implied and stated rules.

Mechanisms exist for allowing these rules and norms to take form, and for enforcing them once they exist.

http://www.flickr.com/photos/jvk/

http://www.flickr.com/photos/28481088@N00/ Some Guidelines

PEOPLE MATTER http://www.flickr.com/photos/97831130@N00/

http://www.flickr.com/photos/emayoh/ They’re in charge.

Messy unpredictable complex http://www.flickr.com/photos/orangeacid/

DESIGN MATTERS http://www.flickr.com/photos/53611153@N00/

http://www.flickr.com/photos/usonian/

Church http://www.flickr.com/photos/95572727@N00/

Stadium http://www.flickr.com/photos/63197350@N00/

SCALE MATTERS http://www.flickr.com/photos/sillydog/

http://www.flickr.com/photos/oskay/ Iteration

http://www.flickr.com/photos/monkeyc/

Like gardening http://www.flickr.com/photos/johnpics/

http://www.flickr.com/photos/montanaraven/

Finding your purpose http://www.flickr.com/photos/gi/

What kind of community are you building? http://www.flickr.com/photos/34427466731@N01/

http://www.flickr.com/photos/papertrix/ Who belongs?

http://www.flickr.com/photos/badish/

Complimentary

Competitive

Collaborative

Combative

How heavy is your hand?

http://www.flickr.com/photos/darwinbell/ Who are you trying to keep out? Open or private?

Are you one community, or an entire network?

Outline Your Assumptions

Vast spectrum of possibilities • Public v. Private • Entirely self- contained or enabling • Commercial v. Non- behaviors outside commercial your environment? • Siloed v. part of a • Democratic v. larger ecosystem Dictatorial • Technical v. Non- technical http://www.flickr.com/photos/r80o/

http://www.flickr.com/photos/markhillary/ What does success look like?

http://www.flickr.com/photos/markhillary/ Defining metrics for success Define your success metrics http://www.flickr.com/photos/74471232@N00/

http://www.flickr.com/photos/sparr0/ Look for metrics that will act as effective proxies for success

What do you want? • Data quality • New product ideas • Data quantity • Regular community engagement • Tons of quot;eyeballsquot; • New business growth • Obsessive community engagement • Higher product sales • Identifying community evangelists • Selling more products to the same people • Better word of mouth

Team http://www.flickr.com/photos/curiouskiwi/

With great power... http://www.flickr.com/photos/gregoryh/

Oh and one last thing http://www.flickr.com/photos/shio/

EVERYTHING YOU'VE DECIDED SO FAR IS WRONG http://www.flickr.com/photos/monikahoinkis/

http://www.flickr.com/photos/blackbeltjones/

Lane Becker Email me at lane@getsatisfaction.com IM me at monstro9 on AIM Follow me on Twitter at /monstro Give me a call at 1-415-867-1708 Or just say hi in the hall http://www.flickr.com/photos/blackbeltjones/

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