The China Gap

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Information about The China Gap

Published on November 11, 2013

Author: thechinagap



A brief insight into the China Digital Marketing & Media Summit that took place on the 24th of October.

The Rise of eCommerce & mCommerce in China; and the Opportunities for Marketers

Chinese Consumers are Like No Other

Chinese Consumers are Like No Other

There are few places where China’s differences are more obvious than eCommerce & mCommerce…

1. Scale & Growth

2. Third Party Sales Platforms 2013 Q2 China B2C Online Shopping Revenue Share

3. Purchase Motivations China was the source of 67% of counterfeit goods seized globally between 2008 and 2010

3. Purchase Motivations 110 cities in China have more people than Sydney

4. Integration with Websites & Social Media brand 38% awareness 49% purchase intent on company websites 85%share regularly online shopping experiences socialmedia on

5. Mobiles 18% of online shoppers in China shop mobile via sales grew 181% in the Q1 2013

6. More Chinese Try before they Buy … Online 45% of Chinese shoppers visitastore before buying online

So what does this mean for Marketers?

1. Increasingly Confident Chinese Consumers are Going Online for Info and Purchasing 62% of Chinese travellers want to travel independently

2. Chinese Consumers Aren’t Just Looking for Information on Search Engines Advertising Revenue Q2 2013

3. Online Allows You to Reach the Masses 75%of China’s 280 million affluent consumers will live in‘smaller’cities by2020

4. And Have The Masses Reach You Searches forAustralian property increased 61% in the first5 months of2013in China

5. Your Money Goes Further Online Plaza 66, Shanghai: 200m² shop AU$1.08 million/year + fitout + 10-15% turnover rental

6. Authentic Brands are Thriving Online 47% of wine drinkers in China will buy wine online by 2020

7. Online Allows you to be Nimble Sales of facemasks grew 130% in Jan 2013

8. Eggs Outside the Distributor/Agent Basket

Smart Marketing and Patience is Needed

In Conclusion China Is Unique for Online Commerce: 1. Scale & Growth 2. Third Party Sales Platforms 3. Purchase Motivations 4. Integration with Websites & Social Media 5. Mobiles 6. Chinese Try before they Buy

What it Means for Marketers 1. Confident Chinese consumers are Online 2. Searching for Info not where you may think 3. The Masses can be Reached Online 4. And the Masses can Reach You 5. Money Goes Further 6. Authentic Brands Thrive 7. Online is Nimble 8. Less reliance on Distributors Smart Marketing and Patience is Needed

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