Published on March 19, 2014
Digital Darwinism @TOMDERUYCK
Massive change @TOMDERUYCK
Many possible futures @TOMDERUYCK
Structural Collaboration with consumers @TOMDERUYCK
‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
notFaking it @TOMDERUYCK
notDoing everything consumers ask @TOMDERUYCK
notHaving no strategy @TOMDERUYCK
We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
Challenge accepted? @TOMDERUYCK
#2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
Consumer collaboration initiatives #1 @TOMDERUYCK
Know where to start #1 @TOMDERUYCK
Reactive & proactive #1 @TOMDERUYCK
Discovering new opportunities #1 @TOMDERUYCK
Bringing down the silos #1 @TOMDERUYCK
Even the CFO will be happy! #1 @TOMDERUYCK
Keeping onGOing GOing #1 @TOMDERUYCK
Avoid a Collaboration Hangover! #1 @TOMDERUYCK
Ambassador Team #1 @TOMDERUYCK
#2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
Marketing our findings #2 @TOMDERUYCK
Online, offline… NO LINE! #2 @TOMDERUYCK
Inspiring and empowering employees at all levels #3 @TOMDERUYCK
What if…? #3 @TOMDERUYCK
HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
Activate the Movers & Shakers #3 @TOMDERUYCK
The rules of the game #3 @TOMDERUYCK
Leverage of results & culture externally #4 @TOMDERUYCK
#4 Surfing the wave of enthusiasm @TOMDERUYCK
Impact measurement #5 @TOMDERUYCK
Culture #5 @TOMDERUYCK Performance Communication
@TOMDERUYCK CHIEF CONSUMER OFFICER
Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck email@example.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards
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