The Chief Consumer Officer

100 %
0 %
Information about The Chief Consumer Officer
Business & Mgmt

Published on March 19, 2014

Author: TomDeRuyck

Source: slideshare.net

Digital Darwinism @TOMDERUYCK

Massive change @TOMDERUYCK

Many possible futures @TOMDERUYCK

@TOMDERUYCK

Structural Collaboration with consumers @TOMDERUYCK

‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK

@TOMDERUYCK

notFaking it @TOMDERUYCK

notDoing everything consumers ask @TOMDERUYCK

notHaving no strategy @TOMDERUYCK

We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK

Challenge accepted? @TOMDERUYCK

@TOMDERUYCK

#2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK

Consumer collaboration initiatives #1 @TOMDERUYCK

Know where to start #1 @TOMDERUYCK

Reactive & proactive #1 @TOMDERUYCK

Discovering new opportunities #1 @TOMDERUYCK

Bringing down the silos #1 @TOMDERUYCK

Even the CFO will be happy! #1 @TOMDERUYCK

Keeping onGOing GOing #1 @TOMDERUYCK

#1 @TOMDERUYCK

Avoid a Collaboration Hangover! #1 @TOMDERUYCK

Ambassador Team #1 @TOMDERUYCK

#2 Activation of internal stakeholders to take relevant action @TOMDERUYCK

Marketing our findings #2 @TOMDERUYCK

Online, offline… NO LINE! #2 @TOMDERUYCK

#2 @TOMDERUYCK

#2 @TOMDERUYCK

#2 @TOMDERUYCK

#2 @TOMDERUYCK

#2 @TOMDERUYCK

#2 @TOMDERUYCK

Inspiring and empowering employees at all levels #3 @TOMDERUYCK

What if…? #3 @TOMDERUYCK

HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff

Activate the Movers & Shakers #3 @TOMDERUYCK

#3 @TOMDERUYCK

The rules of the game #3 @TOMDERUYCK

Leverage of results & culture externally #4 @TOMDERUYCK

#4 @TOMDERUYCK

#4 Surfing the wave of enthusiasm @TOMDERUYCK

Impact measurement #5 @TOMDERUYCK

Culture #5 @TOMDERUYCK Performance Communication

@TOMDERUYCK CHIEF CONSUMER OFFICER

Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK

Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Chief customer officer - Wikipedia, the free encyclopedia

Chief Customer Officer: Getting Past Lip Service to Passionate Action. Schumpeter, "The magic of good service", The Economist, 22 September 2012 ;
Read more

Profiling the Chief Customer Officer - CRM Magazine

Is the chief customer officer a meaningful addition to the widening CXO pantheon, or just a flavor-of-the-moment corporate deity?
Read more

The rise of the Chief Consumer Officer | InSites Consulting

The concept of a chief customer officer is a great initiative. Certainly online qualitative research tools enable clients to get more engaged in the ...
Read more

Top 23 Chief Consumer Officer profiles | LinkedIn

Here are the top 23 Chief Consumer Officer profiles on LinkedIn. Get all the articles, experts, jobs, and insights you need.
Read more

What Is a Chief Consumer Officer, Anyway? | Inc.com

“I worry about this as a role … it’s in vogue and many companies will hire one because they think they need one. In three to five years, I ...
Read more

Curtis Bingham.com » A “Chief Consumer Officer” is ...

... a “Chief Consumer Officer” will be focused on small, narrow piece of the “Chief Customer Officer’s” overall goal of gathering customer ...
Read more

Statement by Jean-Pierre Blais, Chairman of the CRTC, on ...

Statement by Jean-Pierre Blais, Chairman of the CRTC, on the appointment of a Chief Consumer Officer “I am pleased to announce the creation of ...
Read more

The Chief Consumer Officer Smartees | Smartees

The Chief Consumer Officer: why outside-in thinking is the only way to survive massive change. by Tom De Ruyck, Managing Partner & Head of Consumer ...
Read more