The Chief Consumer Officer

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Information about The Chief Consumer Officer
Business & Mgmt

Published on March 19, 2014

Author: TomDeRuyck


Digital Darwinism @TOMDERUYCK

Massive change @TOMDERUYCK

Many possible futures @TOMDERUYCK


Structural Collaboration with consumers @TOMDERUYCK

‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK


notFaking it @TOMDERUYCK

notDoing everything consumers ask @TOMDERUYCK

notHaving no strategy @TOMDERUYCK

We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK

Challenge accepted? @TOMDERUYCK


#2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK

Consumer collaboration initiatives #1 @TOMDERUYCK

Know where to start #1 @TOMDERUYCK

Reactive & proactive #1 @TOMDERUYCK

Discovering new opportunities #1 @TOMDERUYCK

Bringing down the silos #1 @TOMDERUYCK

Even the CFO will be happy! #1 @TOMDERUYCK

Keeping onGOing GOing #1 @TOMDERUYCK


Avoid a Collaboration Hangover! #1 @TOMDERUYCK

Ambassador Team #1 @TOMDERUYCK

#2 Activation of internal stakeholders to take relevant action @TOMDERUYCK

Marketing our findings #2 @TOMDERUYCK

Online, offline… NO LINE! #2 @TOMDERUYCK







Inspiring and empowering employees at all levels #3 @TOMDERUYCK

What if…? #3 @TOMDERUYCK

HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff

Activate the Movers & Shakers #3 @TOMDERUYCK


The rules of the game #3 @TOMDERUYCK

Leverage of results & culture externally #4 @TOMDERUYCK


#4 Surfing the wave of enthusiasm @TOMDERUYCK

Impact measurement #5 @TOMDERUYCK

Culture #5 @TOMDERUYCK Performance Communication


Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK

Ready for a transformation? @tomderuyck Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards

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