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The Case for a Web Audit: Your 360 Degree Performance Review

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Information about The Case for a Web Audit: Your 360 Degree Performance Review

Published on March 9, 2008

Author: Emerald

Source: slideshare.net

Description

Why would you want to do a Web audit and what is in it for you? Our Web governance and management audit takes a 360 degree review of your team's performance, putting everyone on the same page and giving you a roadmap to the future.
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The Case for a Web Governance Audit: Your 360 Degree Performance Review Kathy McShea 2008

Agenda Common obstacles & opportunities ... managing the Web Definitions ... what is Web Governance? The audit scope ... topics we cover Method ... our tactics to gather info Benefits ... what you will gain Timeline ... how long it takes

Common obstacles & opportunities ... managing the Web

Definitions ... what is Web Governance?

The audit scope ... topics we cover

Method ... our tactics to gather info

Benefits ... what you will gain

Timeline ... how long it takes

Common audit triggers Audit Time! Team Building Mandate New Leadership Arrives Strategic Plan Rewrite Budget Cycle Opportunity Risk Mgt Directive Change Management Time for an Audit!

Web management obstacles Confusion & Disarray Find common ground & language Balance competing needs Untrustworthy Info Uncover information bias Discover problems hidden from view Lack of Direction/Strategy Where do I begin? Compared to what?

Confusion & Disarray

Find common ground & language

Balance competing needs

Untrustworthy Info

Uncover information bias

Discover problems hidden from view

Lack of Direction/Strategy

Where do I begin?

Compared to what?

Web management opportunities Push to Publish Tools ease barriers to entry for publishing Stay on Top of Trends Web 2.0 > user generated content Widgets and XML Enormous Growth Web site size explodes Audience potential soars

Push to Publish

Tools ease barriers to entry for publishing

Stay on Top of Trends

Web 2.0 > user generated content

Widgets and XML

Enormous Growth

Web site size explodes

Audience potential soars

Web Governance Defined Web governance is: To assure your Web operations and support meet established strategic business objectives leveraging appropriate rules roles relationships

Web governance is: To assure your Web operations and support meet established strategic business objectives leveraging appropriate

rules

roles

relationships

The framework rules roles relationships

First Principles Rules Standards must govern decisions Roles A division of labor must accent accountability Relationships Strive to be networked with the organization, not insular

Rules Standards must govern decisions

Roles A division of labor must accent accountability

Relationships Strive to be networked with the organization, not insular

Governing processes Manage Program Plan/Execute Initiatives Improve Services Clear structure for monitoring operations Lifecycle management for documentation Policy adoption and adherence Design strategy Metrics collection Set standards Implement > Monitor Recognize success

Design strategy

Metrics collection

Best Practices for Structure model

Charter Outline Official designation Committee’s objectives, scope of activities, duties Time period necessary to carry out duties; termination Program office responsible for providing support Chairperson Members Description of duties for which committee is responsible Estimated number and frequency of meetings Sub-Committees Reports and Transparency

Official designation

Committee’s objectives, scope of activities, duties

Time period necessary to carry out duties; termination

Program office responsible for providing support

Chairperson

Members

Description of duties for which committee is responsible

Estimated number and frequency of meetings

Sub-Committees

Reports and Transparency

Core processes Provide Valuable Content Help People Find Information Leverage the Feedback Loop Trust - Transparent - Reviews - Links Confidence - Content - Font - Graphics Confidence -Navigation - Search - Efficiency Awareness - Accessible Satisfaction User Help - Feedback

Satisfaction

User Help - Feedback

Expert Review A scorecard maps the user experience to a “value” ladder Prioritize: take it a step at a time , to rise above “discouraged”

A scorecard maps the user experience to a “value” ladder

Prioritize: take it a step at a time , to rise above “discouraged”

Enabling processes Care for People IT Support Infrastructure Staffing Training and support Site performance Program management & oversight procedures Resource & Asset Mgt. Publishing tool Requirements gathering Budget and spending controls Enterprise architecture markers Domain administration

Do You Know Your Web Status? Management Objectives Roles/responsibilities Procedures Reviews Resources Oversight Control records/docs Internal audits Non-conforming product Prevent & correct actions Implement solutions

Management

Objectives

Roles/responsibilities

Procedures

Reviews

Resources

Oversight

Control records/docs

Internal audits

Non-conforming product

Prevent & correct actions

Implement solutions

example What if you had a dashboard?

The Method Survey Web community Usability reviews Expert (heuristic) review Automated reviews Staffing analysis Org chart Publication rights review job descriptions job satisfaction surveys Review core documentation Any written strategic objectives/plan Latest metrics dashboard Style Guide/Editorial Guide/Search-Metadata Technology rules Policy Records management Interview core internal stakeholders

Survey Web community

Usability reviews

Expert (heuristic) review

Automated reviews

Staffing analysis

Org chart

Publication rights review

job descriptions

job satisfaction surveys

Review core documentation

Any written strategic objectives/plan

Latest metrics dashboard

Style Guide/Editorial Guide/Search-Metadata

Technology rules

Policy

Records management

Interview core internal stakeholders

Benefits of an Audit A Roadmap! The audit can guide your program management plans An actionable report Concrete recommendations Alignment Everyone on the team has the same picture of the current situation

A Roadmap!

The audit can guide your program management plans

An actionable report

Concrete recommendations

Alignment

Everyone on the team has the same picture of the current situation

Project Timetable Kick-off; Documents; Survey Expert Review Expert Review Interview stakeholders Analyze findings Write report Deliver report Brief leaders Recommendation : Schedule 8 weeks total. A one week buffer guards against unexpected delays. An optional stakeholder workshop briefing can be added to follow the leadership briefing Dependencies : Based on 12 primary stakeholders, with interviews of one to two hours each

Common audit triggers Audit Time! Team Building Mandate New Leadership Arrives Strategic Plan Rewrite Budget Cycle Opportunity Risk Mgt Directive Change Management Time for an Audit!

What are YOU ready for? Full scale audit Partial audit targeted on one process Governing Core Enabling Vertical project(s) Select one (or more) sub-part(s) of the Web governance system to work on Training on known weaknesses

Full scale audit

Partial audit targeted on one process

Governing

Core

Enabling

Vertical project(s)

Select one (or more) sub-part(s) of the Web governance system to work on

Training on known weaknesses

Questions?

Contact us Kathy McShea Owner & Founder Emerald Strategies, Inc. 202.543.2112 Web Management & Marketing ~ http:// www.emeraldstrategies.net Media Training ~ http:// www.prclinic.com Join my professional network ~ http:// www.linkedin.com/in/kathymcshea

Kathy McShea Owner & Founder Emerald Strategies, Inc. 202.543.2112

Web Management & Marketing ~ http:// www.emeraldstrategies.net

Media Training ~ http:// www.prclinic.com

Join my professional network ~ http:// www.linkedin.com/in/kathymcshea

About Us Experience: Chief spokesperson US Senator Carl Levin Media Director, DC Office, Consumers Union Consumer Information Director, Dept of Energy Clients: US Air Force US House of Representatives World Bank & IFC FCC Congressional Management Foundation...and others Emerald Strategies Inc., founded in 2001, is a woman-owned Web management consulting firm that delivers high-impact communications... Our Focus : We make public sector organizations stronger

Experience:

Chief spokesperson US Senator Carl Levin

Media Director, DC Office, Consumers Union

Consumer Information Director, Dept of Energy

Clients:

US Air Force

US House of Representatives

World Bank & IFC

FCC

Congressional Management Foundation...and others

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