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The Campaign Plan2

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Information about The Campaign Plan2

Published on July 19, 2008

Author: chrisfaulkner

Source: slideshare.net

Description

basic startup political campaign plan
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The Campaign Plan [email_address]

Five Pieces of the Puzzle Administration and committee Message and positioning Budget Vote goals, voter ID and GOTV Campaign timeline

Administration and committee

Message and positioning

Budget

Vote goals, voter ID and GOTV

Campaign timeline

Administration and Committee Are you on the ballot? Are you sure you are on the ballot? Who is supporting you? Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign? Who needs to be part of your committee for credibility or for momentum? [email_address]

Are you on the ballot?

Are you sure you are on the ballot?

Who is supporting you?

Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign?

Who needs to be part of your committee for credibility or for momentum?

Message What do I want to say? Why do I want to say it? Who do I want to listen? Is my message important and relevant to voters? How will I deliver this message?

What do I want to say?

Why do I want to say it?

Who do I want to listen?

Is my message important and relevant to voters?

How will I deliver this message?

Positioning Me on me Me on him Him on him Him on me

Me on me

Me on him

Him on him

Him on me

Budget Message delivery and campaign activity will dictate cost. Where will the money come from? When will it arrive? Am I using some of my own money? When do I need the money? When will I spend the money?

Message delivery and campaign activity will dictate cost.

Where will the money come from?

When will it arrive?

Am I using some of my own money?

When do I need the money?

When will I spend the money?

Fundraising Painful but necessary… Finance committee Direct Ask Mail solicitations Events [email_address]

Painful but necessary…

Finance committee

Direct Ask

Mail solicitations

Events

Vote Goals How many registered voters live in my district? How many people voted last time? What were the previous election results? Is this a Primary, General, or Special election? Where do I find this info?

How many registered voters live in my district?

How many people voted last time?

What were the previous election results?

Is this a Primary, General, or Special election?

Where do I find this info?

Voter ID From your vote goals subtract your known ID and that yields your ID goal. Where do you start? Voter Vault or a statewide qualified voter file? How will you ID households that are voting for you? Phones, door-to-door, mail, other? How will you manage the data and track the list? At what point will you set your goal? 50%, 65%, 80%, or more? [email_address]

From your vote goals subtract your known ID and that yields your ID goal.

Where do you start? Voter Vault or a statewide qualified voter file?

How will you ID households that are voting for you? Phones, door-to-door, mail, other?

How will you manage the data and track the list?

At what point will you set your goal? 50%, 65%, 80%, or more?

Get-Out-The-Vote What does the law allow? Volunteer component? What are voters and volunteers “used” to doing…if anything? Paid component? Absentee and early voting?

What does the law allow?

Volunteer component?

What are voters and volunteers “used” to doing…if anything?

Paid component?

Absentee and early voting?

Timeline Election day backwards. When do I file for office? When do I talk to voters? When do I raise money? When do I talk to the press? When and how often do I talk to my supporters?

Election day backwards.

When do I file for office?

When do I talk to voters?

When do I raise money?

When do I talk to the press?

When and how often do I talk to my supporters?

Learn, grow and stay in touch. www.AmericanMajority.org www.SamAdamsAlliance.org www.GOPGrunt.com Connect with me on: www.Facebook.com www.Linkedln.com www.Twitter.com/chrisfaulkner [email_address]

www.AmericanMajority.org

www.SamAdamsAlliance.org

www.GOPGrunt.com

Connect with me on:

www.Facebook.com

www.Linkedln.com

www.Twitter.com/chrisfaulkner

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