The Business of Being Social

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Information about The Business of Being Social

Published on March 3, 2016

Author: Selsi21

Source: slideshare.net

1. The Business of Being Social SOCIAL THINKING FOR PR PROS

2. Published on Feb 15, 2016 by Robert Allen on SmartInsights.com

3. Published on Feb 15, 2016 by Robert Allen on SmartInsights.com

4. Facebook — 72% of adult internet users/62% of entire adult population Fully 72% of online American adults use Facebook, a proportion unchanged from September 2014. Usage continues to be especially popular among online women, 77% of whom are users. In addition, 82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older. Pew Research Aug 2015

5. Pinterest — 31% of adult internet users/26% of entire adult population Some 31% of online adults use Pinterest, a proportion that is unchanged from the 28% of online adults who did so in September 2014. Women continue to dominate Pinterest – 44% of online women use the site, compared with 16% of online men. Those under the age of 50 are also more likely to be Pinterest users – 37% do so, compared with 22% of those ages 50 and older. Pew Research Aug 2015

6. Instagram — 28% of adult internet users/24% of entire adult population Some 28% of online adults use Instagram, a proportion that is unchanged from the 26% of online adults who did so in September 2014. Instagram continues to be popular with non- whites and young adults: 55% of online adults ages 18 to 29 use Instagram, as do 47% of African Americans and 38% of Hispanics. Additionally, online women continue to be more likely than online men to be Instagram users (31% vs. 24%). Pew Research Aug 2015

7. LinkedIn — 25% of adult internet users/22% of entire adult population A quarter of online adults use LinkedIn, a proportion that is unchanged from the 28% of online adults who did so in September 2014. LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year- olds than among 18- to 29-year-olds. Fully 46% of online adults who have graduated from college are LinkedIn users, compared with just 9% of online adults with a high school diploma or less. The site continues to be popular among the employed – 32% are LinkedIn users, compared with 14% of online adults who are not employed. Pew Research Aug 2015

8. Twitter — 23% of all internet users/20% of entire adult population Some 23% of all online adults use Twitter, a proportion that is identical to the 23% of online adults who did so in September 2014. Internet users living in urban areas are more likely than their suburban or rural counterparts to use Twitter. Three-in- ten online urban residents use the site, compared with 21% of suburbanites and 15% of those living in rural areas. Twitter is more popular among younger adults — 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. Pew Research Aug 2015

9. Engagement on Social Media

10. KNOW LIKE TRUST

11. Content Creation Tips  Understand what is keeping your customer from making the decision that you would like for them to make. [REVERSE ENGINEER]  Begin with the end in mind.  Each platform has its’s own personality. Create content based not only on the target, but also on the style of the platform.  Watch the trending list on Facebook & Twitter.  Think about how you can apply visuals to your story.  DO NOT create one piece of content and schedule for every platform.

12. “ ” A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them. FEBRUARY 2015

13. Case Study’s WHEN YOU HAVE ICONIC BRANDS EMBRACING SOCIAL, IT SAYS THAT SOCIAL IS A PLATFORM THAT CAN NOT BE IGNORED. ITS MUCH BETTER TO BE AHEAD OF THE CURVE THEN CHASING BEHIND OTHER BRANDS THAT WERE WILLING TO TRY IT. OUR CLIENTS EXPECT US TO BE LEADERS IN OUR EXPERTISE. COMMUNICATION!

14. Burberry has fully embraced social media as a means to reach customers and fans, and over 60% of their marketing budget is now going on digital. #ArtOfTheTrench 2015

15. User generated content

16. Media coverage on their social media campaigns

17. Content that showcases brand value

18. Also created a Chicago City Guide via Twitter based on user generated content

19. Measurement

20. Facebook Insights

21. Twitter Analytics

22. 2016 Trends  Social media goes private  FB Groups, LI Groups, and the rise of messaging apps  Pay more for traffic  Encouraged to “boost” post  Social strategies are now centered around people  Influencer Marketing, Employee Advocacy, Social Selling  Visuals designed based on the platform  Video and live streaming

23. 3 Social Apps You May Not Know About March 26, 2015 Raised 1.6 millionin first round of funding Launched April 2015, still in Beta

24. THANK YOU Nicole Henderson Nicole@selsienterprises.com Twitter & Periscope: @Selsi_Ent Instagram: SelsiEnt Snapchat: SELSIENT

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