Published on March 5, 2009
The Business Case for Opening the Network Alan Quayle, www.alanquayle.com/blog
Typical Operator Business Cases Strategic Operational Copying
Operator’s Product Development Process Find Budget Market Opportunity Research Identified 12-18 m onths 18-30 m onths New product Re-Launch development process Launch
What’s Changed? Expectations
What customers expect 6-12 mo 18-30 m nths onths 4 month Weekly s
Developer Perspective of the Initiatives
Scenario Assumptions • Converged operator in a mature internet centric market • 10 million customers 20:80 prepaid : post-pay split • Year 1 • Silo consolidation across messaging, location and billing • Service Exposure business creation • Year 2 • Initial service exposure capabilities • Call control, enterprise mash-up, presence • Year 3 • Service exposure expansion • IPTV, streaming, and quality of service
Year 1 Analogy based on Real World Results • BT implemented a service creation process transformation project • Identify and consolidate ‘common capabilities’ • BT measured the benefits by the number of people that managed these common capabilities. • 60% decrease in workforce, a reduction of >1000 staff. • For the Scenario that would mean a saving of 500 staff • Typically ROI (Return on Investment) within 3 months • In a small operator, SDP improves an operator’s ability to scale its partner management without increasing headcount
Example Year 2 and 3 Services • Communication enabled business processes • Enterprise and Voice Mash-ups • Content 2.0 • Presence / Location • STB services • User chooses model: Usage, subscription, ad- supported • Result: $40-75M revenue in Year 3 • Just from ‘key services’ anything else is jam on top
Critical Issues in Opening the Network • Copy Smart – don’t copy dumb • An operators business is not the same as Apple’s • Don’t be a 40 year old dressed as a 20 year old • Opening the network impacts all lines of business not just trendy ‘2.0’ stuff • Make business an equal focus • Its not a ground-breaking business case for revenues • But the strategic impact of doing nothing could be fundamental to the business
We’ve been talking about it for over a decade, but soon its the customer that’s going to decide Utility Service Connectivity Provider
A business case provides justification for a ... Your first step in creating a successful business case is to clearly identify the business ...
Share The Business Case for Opening the Network. ... The Business Case for Opening the NetworkAlan Quayle, www.alanquayle.com/blog . 2.
The Open Data Institute ... How to make a business case for open data. ... network effects: ...
One thought on “ Business Case for Opening The Network ” Dan Young August 26, 2010 at 16:18. There is some great stuff on your blog Alan. I work for a ...
Continue Reading About How to write a business case. ... Each time a Windows client logs into a corporate network, Kerberos is being used to ...
A good business case helps to make right decisions and avoid horrible waste. id="info" ... 6 essential elements for a winning business case.
A business case is an argument, ... Part of the TechTarget network; Browse Definitions ... Business terms; business case; Definition.
A successful business case scores high in credibility, ... Some business people use the terms business case and business plan more or less interchangeably.
Open Access Business Case Studies. ... Canadian Business Ethics Research Network: Case Studies dealing with Business Ethics in Canada. BCIC Case Study Library.