The Business Case for Opening the Network

50 %
50 %
Information about The Business Case for Opening the Network

Published on March 5, 2009

Author: jaquayle



Presented at the Emerging Communications Conference 2009.

The Business Case for Opening the Network Alan Quayle,

Typical Operator Business Cases Strategic Operational Copying

What’s Changed?

Operator’s Product Development Process Find Budget Market Opportunity Research Identified 12-18 m onths 18-30 m onths New product Re-Launch development process Launch

What’s Changed? Expectations

What customers expect 6-12 mo 18-30 m nths onths 4 month Weekly s

Developer Perspective of the Initiatives

Business Case

Scenario Assumptions • Converged operator in a mature internet centric market • 10 million customers 20:80 prepaid : post-pay split • Year 1 • Silo consolidation across messaging, location and billing • Service Exposure business creation • Year 2 • Initial service exposure capabilities • Call control, enterprise mash-up, presence • Year 3 • Service exposure expansion • IPTV, streaming, and quality of service

Year 1 Analogy based on Real World Results • BT implemented a service creation process transformation project • Identify and consolidate ‘common capabilities’ • BT measured the benefits by the number of people that managed these common capabilities. • 60% decrease in workforce, a reduction of >1000 staff. • For the Scenario that would mean a saving of 500 staff • Typically ROI (Return on Investment) within 3 months • In a small operator, SDP improves an operator’s ability to scale its partner management without increasing headcount

Example Year 2 and 3 Services • Communication enabled business processes • Enterprise and Voice Mash-ups • Content 2.0 • Presence / Location • STB services • User chooses model: Usage, subscription, ad- supported • Result: $40-75M revenue in Year 3 • Just from ‘key services’ anything else is jam on top

Critical Issues in Opening the Network • Copy Smart – don’t copy dumb • An operators business is not the same as Apple’s • Don’t be a 40 year old dressed as a 20 year old • Opening the network impacts all lines of business not just trendy ‘2.0’ stuff • Make business an equal focus • Its not a ground-breaking business case for revenues • But the strategic impact of doing nothing could be fundamental to the business

We’ve been talking about it for over a decade, but soon its the customer that’s going to decide Utility Service Connectivity Provider

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

How to Write a Business Case: 11 Steps (with Pictures)

A business case provides justification for a ... Your first step in creating a successful business case is to clearly identify the business ...
Read more

The Business Case for Opening the Network - Technology

Share The Business Case for Opening the Network. ... The Business Case for Opening the NetworkAlan Quayle, . 2.
Read more

How to make a business case for open data | Guides | Open ...

The Open Data Institute ... How to make a business case for open data. ... network effects: ...
Read more

Business Case for Opening The Network - Alan Quayle ...

One thought on “ Business Case for Opening The Network ” Dan Young August 26, 2010 at 16:18. There is some great stuff on your blog Alan. I work for a ...
Read more

How to write a business case - Reference from

Continue Reading About How to write a business case. ... Each time a Windows client logs into a corporate network, Kerberos is being used to ...
Read more

6 essential elements for a winning business case ...

A good business case helps to make right decisions and avoid horrible waste. id="info" ... 6 essential elements for a winning business case.
Read more

What is business case? - Definition from

A business case is an argument, ... Part of the TechTarget network; Browse Definitions ... Business terms; business case; Definition.
Read more

Business Case Analysis: Content Structure, Making The Case

A successful business case scores high in credibility, ... Some business people use the terms business case and business plan more or less interchangeably.
Read more

Open Access Business Case Studies | Copyright

Open Access Business Case Studies. ... Canadian Business Ethics Research Network: Case Studies dealing with Business Ethics in Canada. BCIC Case Study Library.
Read more